Maummo Eum Officially Launches AI Mental Care App '1minute'

Photo by Maummoem

Maummo Eum Co., Ltd. (CEO Park Jieun), a company providing employee happiness solutions and newly in the spotlight after winning the 'Women’s Startup Competition,' announced the official launch of its hyper-personalized AI mental care app '1minute.'

Maummo Eum is a mental health specialist company that offers education programs and consulting services for the mental well-being of employees at corporations and public institutions. The company was founded based on the experience of CEO Park Jieun, who previously planned and operated mindfulness programs and a meditation retreat center for employees within Samsung Group. Today, Maummo Eum develops and runs customized mindfulness education programs that attract over 10,000 participants annually.

Maummo Eum has collaborated with major corporations such as Samsung Electronics, SKC, Hanwha, as well as various organizations including the Ministry of Land, Infrastructure and Transport, the National Police Agency, and LifeLine Korea, a suicide prevention counseling agency. Beyond mental health programs for general employees, the company also operates psychological recovery programs for high-stress frontline workers, providing happiness solutions that help both organizations and their members grow together.

This award from the Women’s Startup Competition is significant as Maummo Eum has applied its expertise in psychological data analysis, accumulated over more than ten years of offline fieldwork, to its mobile app. While previously, mental health management programs were available only in offline environments such as training centers, they are now accessible in daily life via a smartphone app. '1minute' is designed to enable users to directly assess and monitor their physical and mental states based on psychological tests and biometric data.

Photo by Maummoeum

True to its name, '1minute' is a service that helps users dedicate at least one minute a day to caring for their minds, even amid busy schedules. The app was specifically developed for those at high risk of burnout, including emotional laborers and employees in high-intensity departments.

Its key feature is a hyper-personalized recommendation system. By analyzing both the results of its built-in psychological assessment, the Personal Wellness Survey (PWS), and real-time biometric data such as heart rate variability (HRV), the app recommends mindfulness content tailored to the user's current condition. This means that even among users of the same app, different content is provided depending on each person’s psychological state and daily condition.

The app also includes an 'AI Wellness Guide' for users who find it difficult to attend counseling or lack sufficient time. Through chat-like conversations, users can organize their everyday concerns and receive emotional support and wellness solutions. The '1minute' app is currently available for free download on Google Play Store and Apple App Store. However, this app is not a substitute for medical diagnosis or treatment; rather, it is a digital support solution designed to help prevent daily stress and promote mental well-being.

Maummo Eum has also continued to provide healing programs for frontline workers exposed to high levels of social tension and stress. The company has partnered with the National Police Agency to run 'healing camps' for police officers deployed to disaster scenes, focusing on trauma care and recovery, and has organized healing camps for counselors of LifeLine Korea’s youth channel 'Lime,' donating all related expenses. Its experience in showcasing integrated mental care technology at the International Police Industry Expo is also reflected in the app’s development.

With the launch of '1minute,' Maummo Eum plans to expand its existing public healing activities and ESG management into mobile-based services. The company envisions making mental health management more accessible in daily life, not only for organizations and institutions but also for individual users.

The expansion of customized AI services based on everyday data, as seen with '1minute,' is expected to further strengthen the ecosystem of the prevention-centric digital mental care industry in the future.

Park Jieun, CEO of Maummo Eum, stated, "Maummo Eum has grown by caring for those exposed to high stress in our society, from large corporations like Samsung Electronics, SKC, and Hanwha, to police officers, Ministry of Land, Infrastructure and Transport employees, and suicide and self-harm counselors." She added, "'1minute' is not an app that replaces psychiatric treatment or medical diagnosis, but a daily companion that helps busy modern people take care of their mental health and practice self-care, even if just for one minute a day."

She continued, "Building on this launch and award, we will grow into a comprehensive digital mental care partner that enables everyone to receive systematic mental care in their daily lives."

This content was produced with the assistance of AI translation services.