[New Product of the Day] "Exotic Flavors Realized"... KT&G Unveils 'Bohem Cubana Max'

New Product in the "BOHEM CUBANA" Lineup After 14 Years

KT&G is introducing a new product in its "BOHEM CUBANA" lineup for the first time in 14 years.

On July 8, KT&G announced that it will launch "BOHEM CUBANA MAX" at retail stores nationwide on July 8. BOHEM CUBANA MAX is priced at 4,700 won per pack, with tar and nicotine content of 2.0mg and 0.10mg, respectively.

BOHEM CUBANA MAX features the "Cooling Block Tech" technology, which maximizes the product's unique flavor. The product contains 20% cigar leaf, delivering the signature satisfaction unique to BOHEM.

This newly launched product is the first addition to the "BOHEM CUBANA" lineup sold in Korea in 14 years, following previous releases such as BOHEM CUBANA DOUBLE and CUBANA SHOT in 2012.

Jung Younghoon, head of KT&G's domestic brand team, stated, "'BOHEM' is a product that embodies exotic flavors, strengthening the brand's competitiveness." He added, "We will continue to introduce a variety of products in line with market trends to expand our influence."

This content was produced with the assistance of AI translation services.