Hanjin Group's 80th Anniversary Campaign Video Wins at New York Festivals Advertising Awards

Finalist in the Advertising Film Category
The Only Korean Company Recognized

Hanjin Group's 80th anniversary campaign video was honored with an award at the '2026 New York Festivals' advertising event.

Hanjin Group announced on the 8th that the campaign video unveiled along with the new group corporate identity (CI) was selected as a finalist in the advertising film category at the New York Festivals. Hanjin Group

Hanjin Group announced on July 8th that its campaign video, released alongside the unveiling of the new group corporate identity (CI), was selected as a finalist in the advertising film category at the New York Festivals.

In October of last year, Hanjin Group marked its 80th anniversary by unveiling a new CI and campaign video. The video visualized the group's 80-year history of relentless progress toward the future, using the image of a bead continuously moving forward—symbolizing the group's journey since its beginnings as Hanjin Trading Company in 1945.

Furthermore, symbols representing logistics such as airplanes, trucks, and ships, as well as various elements like hotels and universities, were arranged along the bead's path in the video to heighten viewer engagement. The company anthem was used as background music to highlight the group’s business areas and activities.

The campaign was praised for visualizing the company's history and future, its diverse business sectors, Hanjin Group's role and value in connecting the world through logistics, and the unveiling of the new CI—all presented through an innovative and engaging approach.

Notably, the Hanjin Group campaign video was the only Korean entry to be selected as a winner in the film category at this year's New York Festivals, adding further significance to the achievement.

A representative from Hanjin Group stated, "It is deeply meaningful to know that our authenticity—growing alongside the Republic of Korea and going beyond just corporate history—resonated on the global stage. We will continue to widely share our unique brand story in the global market."

This content was produced with the assistance of AI translation services.