[Today's New Product] "Sweet and Tangy Jjayo Jjayo Frozen"… Seoul Milk Launches 'Wangjjayojjayo Ice Cream'

"Increased to Three Times the Original Size"

Seoul Milk Cooperative announced on July 8 that it will launch a new product called 'Wangjjayojjayo Ice Cream'.

'Wangjjayojjayo Ice Cream' is a product that recreates the stick-type yogurt 'Jjayo Jjayo' as a pencil-shaped ice cream. It is available in a total of two flavors: grape and strawberry. The distinct sweet and tangy flavor of Jjayo Jjayo has been preserved, while ice granules and jelly have been added to give it a crunchy texture. The volume has been increased threefold compared to the original Jjayo Jjayo.

Seoul Milk Cooperative announced on the 8th that it will launch a new product, "Wangjjayojjayo Ice Cream." Photo by Seoul Milk Cooperative

The new 'Wangjjayojjayo Ice Cream' will be available through offline channels such as convenience stores and supermarkets, as well as online channels.

'Jjayo Jjayo' is a stick-type yogurt brand launched by Seoul Milk in September 2000, and as of June this year, its cumulative sales have surpassed 290 million units.

Park Jaebum, Head of the Dessert Team at Seoul Milk Cooperative, said, "This new product, which reinterprets Seoul Milk's signature long-selling Jjayo Jjayo as an ice cream, is expected to be a healthy ice cream snack for children and provide adults with a taste of nostalgia."

This content was produced with the assistance of AI translation services.