[Today’s New Product] Exclusive at Shilla Duty Free… ‘Red Ginseng Infused Liquor’ Co-Created with CheongKwanJang

Combining CheongKwanJang's 6-Year-Old Jinsam with Ryu Distillery's Traditional Distillation Techniques

Shilla Duty Free announced on July 8 that it will exclusively launch ‘RYU RED 53,’ a red ginseng infused liquor jointly developed in collaboration with CheongKwanJang and Ryu Distillery.

‘RYU RED 53’ is a collaborative product planned as part of the strategic business agreement (MOU) signed by Shilla Duty Free and CheongKwanJang in April last year. Following last year’s exclusive launch of ‘CheongKwanJang Ppurisam Bonsam Jungpyeon’ at Shilla Duty Free, this marks the second exclusive product, showcasing the results of both companies’ ongoing joint product development efforts.

Shilla Duty Free Partners with 'CheongKwanJang' to Exclusively Launch 'Red Ginseng Infused Liquor.' Shilla Duty Free

Shilla Duty Free planned this product to allow international visitors to Korea to simultaneously experience the value of traditional Korean distilled liquor and red ginseng. By reinterpreting two of Korea’s most iconic ingredients—traditional liquor and red ginseng—the company has developed a unique souvenir available only at Shilla Duty Free.

In particular, the product uses premium 6-year-old Jinsam ginseng from CheongKwanJang, infused in its whole form, to capture the inherent value and deep flavor of red ginseng. The traditional distillation techniques of Ryu Distillery, located in Ganghwa Island, Korea, were also incorporated to enhance the quality of the product. While conventional red ginseng and ginseng liquors have typically only used red ginseng as a concept ingredient, this product distinguishes itself by deeply exploring red ginseng, a premium ingredient representing Korea.

‘RYU RED 53’ will be sold exclusively at the Shilla Duty Free Jeju store and Shilla Internet Duty Free until October 6.

A Shilla Duty Free representative said, “The launch of ‘RYU RED 53’ is the outcome of the MOU signed with CheongKwanJang last year and is a collaborative project planned to introduce differentiated Korean premium products,” adding, “We plan to continue expanding our range of unique products by jointly developing new items and collaborating on marketing with CheongKwanJang.”

This content was produced with the assistance of AI translation services.