The Era of 'Boiler Rental'... Kiturami Aims to Triple Rental Performance This Peak Season

One Year Since the Launch of "Ttasum Care"
Kiturami’s Rental Service Gains a Foothold in the Market

Kiturami's home boiler rental service has established itself in the market just one year after its launch. Since regular inspections and after-sales management are crucial for boilers, the structured service provided through rental has received positive feedback. In response, Kiturami has significantly raised its performance targets for this year’s peak boiler season.

On July 8, Kiturami announced that its goal for this year’s peak boiler season is to more than triple the number of new subscriptions compared to last year. In July 2025, Kiturami launched the home boiler rental service 'Ttasum Care' in partnership with Hyundai Rental Care, a company specializing in rental services. As the fourth quarter, which is considered the peak season for boilers, progressed, there was a noticeable increase in customer inquiries and contracts. Kiturami explained that the rental business model is now firmly in place and that the company is focusing on improving customer satisfaction.

Kiturami Home Boiler Rental Service ‘ttasumcare’

The primary target of Ttasum Care is the demand for replacing aging boilers. Household boilers are typically used for a long period after installation, and issues are often hard to detect until a breakdown occurs. Ttasum Care systematically manages the entire lifecycle of boiler use, from purchase and installation to regular inspections and after-sales management (A/S). The company emphasized that the service reduces maintenance burdens through benefits such as up to 8 years of free A/S, annual performance checks, and repairs within 24 hours. With the expansion of Ttasum Care, regular inspections and maintenance work have increased, leading Kiturami to recently conduct intensive training for about 730 service engineers. This year’s training, running until July 16 across seven regions nationwide, will help engineers familiarize themselves not only with the characteristics of each boiler model and how to respond to specific issues, but also with practical customer engagement skills based on real-life cases.

Another advantage of the rental model is that it alleviates the financial burden of replacing a boiler, allowing customers to use a high-quality, eco-friendly boiler for a reasonable monthly fee. The boilers offered by Kiturami through the rental service are divided into the premium 'Kiturami Upside-Down ECO Condensing L20 Gas Boiler' and the standard 'Kiturami Twin Alpha ECO L11 Gas Boiler.' The Upside-Down ECO Condensing L20 Gas Boiler is rated Grade 1 for energy efficiency and meets the eco-friendly certification standards set by the Ministry of Climate, Energy and Environment. It is equipped with an integrated stainless steel heat exchanger, providing up to 93.1% thermal efficiency and excellent durability, and its instant heat exchange capability enables a fast and ample supply of hot water. The Twin Alpha ECO L11 Gas Boiler generates low levels of pollutants such as carbon monoxide and nitrogen oxides. With its two-stage fin tube type stainless steel heat exchanger, it achieves up to 85.8% thermal efficiency.

A Kiturami representative commented, "The rental business has gradually gained traction in the market over the past year since the service was launched," adding, "We plan to provide customers with even more systematic after-sales management services tailored to the product lifecycle of home boilers."

This content was produced with the assistance of AI translation services.