Goyang City Wins Top Award at International Tourism Fair... 'Goyanggoyangi' Promotion Stands Out

City Wins Top Award for Tourism Booth Operation at International Tourism Fair
Rich in Large-Scale Performances, Festivals, Historical and Ecological Resources
'Goyanggoyangi' Featured at Goyang City's Tourism Promotion Booth
Crowds of Family Visitors and Millennials & Gen Z

Goyang Special City in Gyeonggi Province (Mayor Min Kyung-sun) announced on July 7 that it received the top award in the 'Tourism Booth Operation' category at the 11th Korea International Tourism Fair, which was held from July 3 to July 5 at KINTEX Exhibition Center 2, Hall 10.

Minkyung Seon, Mayor of Goyang Special City, is taking a commemorative photo with Goyanggoyang-i, the representative character of Goyang City. Photo by Goyang City

The Korea International Tourism Fair is a leading domestic tourism event where local governments, tourism-related organizations, and the travel industry from across the country come together to showcase regional tourism resources and content.

At this year's fair, Goyang City operated a tourism promotion booth under the theme "Travel Meeting the World, Goyang!" The city comprehensively introduced its signature tourism resources, including its experience hosting global K-concerts such as BTS performances, the Goyang Lake Arts Festival, the Goyang Makgeolli Festival, Haengju Fortress, Janghang Wetlands, Bukhansan Mountain, and Changneungcheon Stream, thereby highlighting its image as "a city you want to stay in, a tourism city you want to visit again."

At the promotion booth, 'Goyanggoyangi', the city’s representative character, was prominently featured, capturing the attention of visitors. Interactive programs such as a photo zone, roulette events, prize draws, and social media certification events drew a steady stream of visitors, including children, families, and even Millennials & Gen Z.

On July 3, the opening day, Mayor Min Kyung-sun delivered a welcome speech, saying, "Goyang is a cultural tourism city where performances, festivals, history, and ecology coexist," and declared, "We will develop into a global cultural tourism city that attracts people from around the world, beyond just Korea."

During the subsequent VIP tour, officials from the government, tourism industry, and local governments visited the Goyang City booth and expressed significant interest in the city's representative tourism content and the newly unveiled 'Goyanggoyangi' character.

Goyang City received the top honor in the tourism booth operation category, earning high praise on-site for its operational approach that encouraged visitor participation and for its differentiated content composition.

Mayor Min remarked, "This top award is a meaningful achievement that recognizes both the growth potential and brand competitiveness of Goyang's tourism, both domestically and internationally." He added, "We will further strengthen Goyang’s unique tourism brand by actively linking the beloved 'Goyanggoyangi' character with tourism content."

The city plans to use this fair as an opportunity to expand tourism merchandise and promotional content featuring 'Goyanggoyangi', and to strengthen experiential tourism marketing by integrating the character into major festivals and key tourist attractions.

This content was produced with the assistance of AI translation services.