13 Chefs X 13 Dining Brands Collaborate for Exclusive New Menus

New Dishes to Launch in Biweekly Relay Starting July 16

Coupang Eats announced on July 7 that it will launch the "Eats Chef Collection" campaign, introducing exclusive new menu items in collaboration with 13 popular chefs and 13 leading franchise brands.


This campaign has been designed to offer Coupang Wow members a unique gourmet experience. Going beyond simply launching new dishes, Coupang Eats plans to introduce dining menus that combine the chefs' creative recipes with the expertise of top dining brands.

Coupang Eats to Launch Exclusive "Eats Chef Collection" with 13 Popular Chefs and Franchise Brands View original image

The new collaborative menu items will be released sequentially every two weeks in a relay format over approximately three months, from July 16 to October 14. The first lineup features the following combinations: Subway X Chef Kim Si-hyun (Agimaengsu), Pizza Hut X Chef Ahn Jin-ho (Three Star Killer), and Kkubrakko Chicken X Table Four Four Chef Kim Sung-woon.


Afterwards, renowned chefs such as Sam Kim, Jungshik Manyeo, Raymond Kim, Seoul Eomma, and Musoepal will each partner with popular dining brands including No More Pizza, Baskin Robbins, Dujjim, Goobne Chicken, BHC, Yoajeong, No Brand Burger, Mega MGC Coffee, Dunkin, and Domino's Pizza to sequentially introduce new collaborative menu items. All new menu items in this collection will be available exclusively to Wow members.



A Coupang Eats representative stated, "We organized this collection to provide customers with an unprecedented and special gourmet experience by bringing together the creative recipes of popular chefs and leading brands," adding, "We hope customers will enjoy a special dining experience delivered to their homes with free delivery benefits."


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