AI Actor Tilly Nord
Criticized as "Not an Actor"
Starring in the Film "Misaligned"

Last year, the "artificial intelligence (AI) actor" that stirred major controversy in Hollywood is set to star in a feature film.


According to Deadline, a U.S. entertainment media outlet, on July 6 (local time), AI actor Tilly Nord will take the lead role in the comedy film "Misaligned."


"Misaligned" tells the story of Tilly, an AI without a physical body or childhood, who, under the influence of a malicious bot, begins to experience desires and impulses. The film is produced by Particle6, a UK-based studio founded by Dutch actress and producer Elin van der Velden.


AI Actor Tilly Nord. Tilly Nord SNS

AI Actor Tilly Nord. Tilly Nord SNS

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Van der Velden, who created Nord last year, expressed her anticipation for the project, saying it will be "undoubtedly funny, confusing, and self-aware."


Nord is an AI actor with brown hair and a British accent. She opened her Instagram account in May of last year, sharing a virtual daily life and interacting with the public. In October of the same year, she was introduced for the first time at a side event of the Zurich Film Festival in Switzerland, causing a significant stir in the film industry.


Van der Velden explained, "The goal in developing Nord was to demonstrate how far AI technology can be utilized in the creative industry." She added, "Through this first feature film, we aim not only to showcase the latest AI technology and its applications, but also to help traditional filmmakers involved in the project develop the competencies required in the AI era and adapt to change. As AI is expected to play an increasingly important role in the film industry, we will continue to support industry professionals in acquiring new technologies so they can grow sustainably."


Previously, the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) issued a statement in October of last year after Nord's activities were announced, declaring, "Nord is not an actor," and criticizing her as "a character produced by a computer program that has absorbed the work of countless professional performers." The union further argued that "stealing actors' performances will lead to unemployment, threaten performers' livelihoods, and undermine human artistry."



At the time, Van der Velden emphasized, "AI is not meant to replace humans but is a new tool, like animation, puppetry, or computer-generated imagery." She added, "Rather than AI characters being compared to real actors, I believe they can be evaluated as a genre of their own."


This content was produced with the assistance of AI translation services.

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