First-Half TAI Announcement, Payout on July 8
Semiconductor Supercycle Effect
DX Division: 50% for MX and VD, etc.

The Device Solutions (DS) division of Samsung Electronics, which is responsible for the company’s semiconductor business, will receive the maximum allowable performance bonus for the first half of this year—100% of base salary.

Samsung Electronics Suwon Headquarters, Yeongtong-gu, Suwon-si, Gyeonggi-do. Yonhap News Agency

Samsung Electronics Suwon Headquarters, Yeongtong-gu, Suwon-si, Gyeonggi-do. Yonhap News Agency

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According to industry sources on July 6, Samsung Electronics announced the Target Achievement Incentive (TAI) payout rates for the first half of this year via its internal network on the same day. Thanks to the surge in AI-related investments, expanded supply of high-bandwidth memory (HBM), and rising prices of general-purpose DRAM, the DS division will receive the highest possible bonus for a half-year period. The payout is scheduled for July 8.


The TAI is one of Samsung Electronics’ performance bonus systems, in which business unit and division results are evaluated separately for each half, and up to 100% of the monthly base salary is paid as a differentiated bonus.


By business unit, the Memory Business Division will receive the maximum 100% TAI, as it did in the second half of last year. Both the System LSI and Foundry Business Divisions will receive 75%, while the Semiconductor Research Center, SAIT (formerly Samsung Advanced Institute of Technology), and shared organizations will receive 100%.

Samsung Electronics Semiconductor Division to Receive Maximum First-Half Bonus: 100% of Base Salary View original image

In contrast, the Device Experience (DX) division, which is responsible for mobile and home appliances, will receive relatively lower payout rates. The Visual Display (VD) division is set at 50%, and the Digital Appliances (DA) division at 25%. Notably, the Mobile Experience (MX) division—which oversees smartphones—will see its rate fall to 50% from 75% in the second half of last year, despite strong sales of the flagship Galaxy S26 series launched in the first half of this year. This is due to increased component costs caused by a surge in memory prices. Additionally, the Medical Device division and Korea Headquarters will receive 75%, while the Network Business Division and corporate support functions will each receive 50%.



Group affiliates such as Samsung Display, Samsung Electro-Mechanics, and Samsung SDI have also announced their respective TAI payout rates for the first half of this year. For Samsung Display, the Large Panel Business Division, which handles TV panels, will receive 75% of monthly base salary, while the Medium and Small Panel Business Division, responsible for IT panels, will receive 100%. Samsung Electro-Mechanics will pay 100% across all divisions, while Samsung SDI will pay 75% across all divisions.


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