"Making Virtual Assets Easy"... Dunamu Holds 'Upclass Ambassador' Conclusion Ceremony

Dunamu, the operator of Upbit, announced on July 6 that it held the conclusion ceremony for the first cohort of Upclass Ambassadors at UP Space in Yeoksam-dong, Gangnam-gu, Seoul, on July 3. The Upclass Ambassadors played a role in reframing virtual assets using the language of university students and spreading awareness of virtual assets to the general public.

On the 3rd, at the closing ceremony for the first Upclass Ambassadors, the 12 ambassadors took a commemorative photo with Dunamu officials, including Sunju Yoon, Chief Brand and Influence Officer (CBIO) of Dunamu. Dunamu

The first group of Upclass Ambassadors, launched in April, was selected through a systematic process that included an application screening, preliminary tasks to assess economic knowledge and content planning skills, and video interviews, ultimately narrowing the group down to 12 members. The selected participants served as partners who closely covered all Upclass programs for three months. They attended on-campus sessions in person to document the events, and worked in pairs to conduct interviews with Dunamu employees and guest speakers.

In addition, the ambassadors directly led the Campus Voice Interview (FGI), exploring differing perceptions of digital assets from a student’s perspective through questions such as "Are coins an investment or a technology?" They published vivid reports, and the cumulative views of their content reached approximately 70,000.

Sunjoo Yoon, Chief Brand and Influence Officer (CBIO) at Dunamu, said, "I am grateful for the passion the ambassadors showed over the past three months, and I hope this experience will serve as a strong foundation for their growth into key players who will lead the future financial ecosystem."

This content was produced with the assistance of AI translation services.