Coinone Launches Large-Scale Brand Campaign 'Beyond Coin, Into Finance'
Coinone, a domestic virtual asset exchange, is launching a large-scale marketing project.
On July 6, Coinone announced its 2026 brand campaign, "Beyond Coin, Into Finance."
This campaign is a large-scale marketing project running through the end of this year. It consists of three main parts, with the first project being the release of the "New Moon" video. This video visually represents a turning point in the vast financial ecosystem, inspired by the popular virtual asset industry phrase "To the Moon," which refers to a rise in asset value.
In particular, the video features the "Financial Innovation Alliance," which centers on Coinone and includes Korea Investment & Securities and OKX, both of which recently joined as shareholders. The New Moon campaign video will be broadcast on major media outlets, including terrestrial and cable TV, YouTube, and Netflix starting this month. Additionally, the campaign will be displayed on outdoor billboards in high-traffic business districts such as Yeouido, Gangnam, Myeong-dong, and Hongdae.
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Myunghun Cha, CEO of Coinone, stated, "Through this campaign, we aim to raise public awareness of the Coinone brand and communicate our intention to lead a new era of investment in the virtual asset market."
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