Nexen Tire Discusses Local Business Cooperation Plans with Qingdao City, China

Ren Gang, Mayor of Qingdao, Visits Magok Headquarters
Discussions Held to Strengthen Korea-China Investment and Trade Cooperation

Nexen Tire announced on July 6 that a delegation from Qingdao City, China, visited its central research center, THE NEXEN univerCITY, located in Magok, Gangseo-gu, Seoul.

This visit was arranged as part of the schedule for key leaders of the Qingdao municipal government during their trip to Korea. Both parties discussed strategies for responding to the local market with a focus on the Qingdao production base, as well as future cooperation plans.

The delegation from Qingdao City, China, and the Nexen Tire management team are taking a commemorative photo together. Nexen Tire

The delegation included Ren Gang, Mayor of Qingdao, Gao Liping, Chairman and General Manager of Shandong Port Group, and Li Hucheng, Secretary-General of the Qingdao municipal government.

Nexen Tire has been expanding cooperation with local automobile manufacturers and the Chinese subsidiaries of global automakers, based on its Qingdao plant in China. The Qingdao plant serves as a key production hub for responding to the Chinese market, playing an important role in providing stable supply, quality assurance, and technical support to local customers.

Recently, Nexen Tire has been widening its presence by increasing supply cooperation for original equipment (OE) tires with local automakers such as Beijing Hyundai, BYD, and Leapmotor. In particular, its OE partnership with BYD, one of China's leading electric vehicle manufacturers, is seen as a case that demonstrates Nexen Tire's technological capabilities and quality competitiveness in the rapidly growing Chinese electric vehicle OE market.

In the replacement tire market as well, Nexen Tire is expanding customer touchpoints by collaborating with local distributors. While supplying OE tires helps enhance brand trust, the replacement tire market serves as a direct channel to expand connections with end consumers.

As part of its efforts to target the replacement tire market, Nexen Tire has been accelerating the strengthening of local distribution partnerships, including inviting executives from TUHU, China's leading automotive aftermarket platform, to the Magok central research center. In May, the company also invited over 60 executives and employees from leading Chinese dealerships to run a program introducing the brand and product competitiveness, thereby working to enhance its distribution capabilities within China.

A Nexen Tire official stated, "The Qingdao plant is a core production base that supports the growth of Nexen Tire's business in China and enables us to respond to global automaker customers. With the visit of the Qingdao City delegation, we will further solidify our cooperation with local governments and partners, and continue to strengthen our competitiveness in the Chinese market."

This content was produced with the assistance of AI translation services.