Sales Increase by 47.9% After First Round of Distribution

A total of 2.05 million movie ticket vouchers with a 6,000 won discount will be released.


The Ministry of Culture, Sports and Tourism and the Korean Film Council also distributed 4.5 million movie ticket vouchers with a 6,000 won discount through major cinemas last year. Yonhap News Agency

The Ministry of Culture, Sports and Tourism and the Korean Film Council also distributed 4.5 million movie ticket vouchers with a 6,000 won discount through major cinemas last year. Yonhap News Agency

View original image

The Ministry of Culture, Sports and Tourism and the Korean Film Council announced on July 6 that the second round of discount coupons will be distributed starting at 10 a.m. on July 8. This follows the initial distribution of 4.5 million vouchers on May 13, made possible by securing an additional budget of 27.1 billion won.


The coupons can be used on the websites and applications (apps) of multiplex cinemas such as CGV, Lotte Cinema, Megabox, and CineQ. Each online member will automatically receive two coupons per person in their coupon wallet for each cinema, which can be used when purchasing movie tickets. Once the available quantity is exhausted, the promotion will end and any unused coupons will also automatically expire.


Meanwhile, non-multiplex cinemas, such as independent and art film theaters, small cinemas, and senior cinemas, have been offering on-site discounts on a first-come, first-served basis since May 13, regardless of distribution rounds.



An official from the Ministry of Culture, Sports and Tourism stated, "In the week immediately following the first round of distribution, sales increased by 4.79 billion won, or 47.9%, compared to the previous week," and added, "We hope the second round of discount vouchers will encourage more moviegoers to visit theaters during the summer vacation and holiday season."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing