Gumi City Council Holds Slogan Contest with Citizens
Contest Open Until July 13
Top Entry to Be Adopted as Official Slogan
Council Vision Shaped Together with Citizens
The 10th Gumi City Council is shaping a new identity for the council together with its citizens. With the launch of the new council, it has begun implementing a “Communicative Council” by selecting its main slogan—which will symbolize the direction of council operations for the next two years—through a public contest for citizens.
According to Gumi City Council in North Gyeongsang Province, the “Gumi City Council Slogan Contest with Citizens” will be held from July 3 to July 13.
This contest was organized to select the official slogan of the 10th council, capturing its vision and values, through citizen participation.
The goal goes beyond a simple promotional phrase; it aims to reflect the image and future vision that citizens desire from the council as a symbol of its operations.
Any citizen of Gumi may participate. Submissions can be made by mail, in person, or by email. Participants should submit a slogan of about 25 characters (including spaces) along with a brief explanation of its meaning.
The theme of the contest is “a slogan that presents the identity and direction of the 10th Gumi City Council.” Entries will be evaluated for creatively expressing values such as communication and trust with citizens, future vision, and regional development.
The judging will be conducted blindly, based on five criteria: representativeness, creativity, empathy, clarity, and practicality.
The top prize winner will receive 200,000 won, two excellence awards will be given 100,000 won each, and two encouragement awards will be given 50,000 won each.
In particular, the top-winning entry will be adopted as the official slogan of the 10th Gumi City Council and used on the website, in various promotional materials, and in official documents.
Kang Seungsu, Chairperson of the Gumi City Council, stated, “The slogan is the most concise symbol of the vision and philosophy of the Gumi City Council,” adding, “Since citizens’ creative ideas will become the representative name of the council, we hope to see much interest and active participation.”
With this contest, Gumi City Council aims to establish new values for council operations shared by both citizens and the council, and to further expand open governance centered on citizen participation.
Details of the contest can be found on the Gumi City Council website, and additional guidance is available through the Council Secretariat’s legislative team.
From its inception, the 10th Gumi City Council has made “citizen participation” the first message of its operations.
Though a slogan is a short sentence, it serves as the most symbolic expression of the council’s philosophy and direction.
The attempt to adopt a citizen-created slogan as the official brand goes beyond a formal contest, carrying the meaning of creating the council’s identity together with citizens.
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Going forward, what matters is not only the fairness of the selection process, but also ensuring that the values proposed by citizens are consistently reflected in the actual activities of the council.
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