HD Hyundai Oilbank Ranks First in KS-SQI Gas Station Category for 12 Consecutive Years

Innovating Online and Offline Customer Experience
Providing Integrated Car Life Services

HD Hyundai Oilbank announced on the 3rd that it ranked first in the gas station category in the "2026 Korea Service Quality Index (KS-SQI)" survey released by the Korea Standards Association.

HD Hyundai Oilbank received the top award in the gas station category at the certification ceremony held at Lotte Hotel Seoul in Jung-gu, Seoul, on the 2nd, maintaining its record as the number one company in the category for 12 consecutive years.

Chanho Choi, Head of Sales Support Division at HD Hyundai Oilbank (left), is taking a commemorative photo after winning first place in the gas station category for 12 consecutive years in the 2026 Korea Service Quality Index survey organized by the Korean Standards Association. HD Hyundai

The Korea Service Quality Index (KS-SQI) is a service quality assessment model jointly developed by the Korea Standards Association and the Seoul National University Business Research Institute, reflecting the characteristics of the domestic service industry and consumers. It comprehensively evaluates the level of service that actual customers experience, dividing it into eight categories: accuracy, expertise, authenticity, kindness, proactiveness, convenience of use, appearance, and social value orientation.

HD Hyundai Oilbank explained that it has responded to changes in the energy distribution environment, such as the increase in digital channel usage and the spread of self-service gas stations, by innovating its digital channels and enhancing on-site service quality at its gas stations. The company was highly evaluated for maintaining consistent service quality across all customer touchpoints—both online and offline—and for providing differentiated refueling experiences.

Through its bonus card app "Car&," the digital channel offers integrated car life services such as smart fueling, car washes, and membership benefits, supporting convenient vehicle use experiences that connect online and offline. On-site, the company is continuously strengthening its field-oriented quality management system by responding to changing gas station usage patterns with improved service training and customer response manuals, and by constantly monitoring the operational environment and level of customer service at gas stations.

A representative of HD Hyundai Oilbank stated, "This award is the result of 12 years of unwavering support and trust from our customers," adding, "We will continue to enhance the quality of our digital channels, including Car&, and our on-site gas station services to provide a differentiated refueling experience going forward."

This content was produced with the assistance of AI translation services.