Medecube Surpasses iPad to Claim No. 1 Search Ranking on Amazon Prime Day

First Participation in European Amazon Prime Day
Plans to Diversify Sales Channels and Strengthen Competitiveness

Cosmetics company APR announced on July 3 that its brand Medecube ranked first in overall search terms during Amazon Prime Day, which took place from June 23 to 26 (local time), surpassing keywords such as iPad and AirPods. Prime Day is a large-scale annual discount event hosted by the global e-commerce platform Amazon. APR conducted promotions primarily in major countries in the United States and Europe.

Medicube brand image participating in Amazon Prime Day. Provided by APR.

According to APR, during the event period, Medecube secured the top spot in Amazon’s overall category search rankings. This marks a jump from ninth place last year to the number one position within just one year. Its flagship product, the 'Zero Pore Pad,' maintained the number one position in Amazon's Beauty & Personal Care overall category for the second consecutive year. In the Toners & Astringents category, it has held first place for three years in a row. Other products such as the 'Collagen Gel Cream' and 'PDRN Pink Peptide Ampoule' also saw robust sales, while new releases like the 'PDRN Pink Collagen Volume Multi Balm' gained popularity as well.

During the event, Medecube had up to 11 products listed within the top 100 bestsellers in the Amazon Beauty category. The company explained, "Among all beauty brands, including K-beauty, the largest number of products from a single brand made it into the rankings."

APR entered Amazon UK at the end of last year, followed by launches on Amazon Germany, Spain, Italy, and France. This year marked its first participation in the European Prime Day. During the event, an average of more than seven Medecube products per country were featured among the top 100 beauty bestsellers on Amazon. On the final day of the event, Medecube topped the beauty category search rankings in the UK, Spain, and Italy.

APR plans to further expand brand touchpoints in the United States and Europe by growing its offline distribution networks and operating pop-up stores.

An APR representative stated, "This promotion reaffirmed the strong brand popularity in the United States and also demonstrated the high consumer demand for Medecube in the European market. Going forward, we will continue to strengthen our competitiveness globally by diversifying sales channels and implementing locally tailored branding strategies."

This content was produced with the assistance of AI translation services.