Seoul Metropolitan Government and Nongshim to Select 13 Engaged Couples for 3 Million Won Sdeume Support

MOU Signed for "More Beautiful Wedding" Project Cooperation

Comprehensive Wedding Package Support, Including Guest Favors

Ramen Donations Tied to Number of Congratulatory Messages

The Seoul Metropolitan Government is partnering with Nongshim to provide financial support of 3 million won for studio photography, dress, and makeup (collectively known as "Sdeume") expenses for engaged couples. The initiative aims to reduce the financial burden of wedding preparations and promote a more rational and distinctive wedding culture.

On July 2, the city announced that it had signed a memorandum of understanding (MOU) for cooperation on the "More Beautiful Wedding" project. The signing ceremony was attended by Ma Chaesook, Director of the Seoul Metropolitan Government Women and Family Office, and Kim Bokyu, Head of Management Division at Nongshim, among others. They signed the agreement and discussed detailed plans for future collaboration.

Ma Chaesuk, Director of Women and Family Affairs at Seoul City (fifth from left), and Kim Bogyu, Head of Management at Nongshim (sixth from left), among others, are posing for a commemorative photo at the business agreement ceremony for cooperation on the "More Beautiful Wedding" project held on the 2nd. Provided by Seoul City.

Weddings in Parks and Hanok... Seoul Metropolitan Government and Nongshim to Ease Financial Burden

The More Beautiful Wedding project supports unique weddings and reduces the cost burden by utilizing urban spaces such as parks and hanok (traditional Korean houses) as wedding venues. The agreement with Nongshim was designed to establish a comprehensive support system that leverages the expertise and resources of the private sector, providing tangible benefits to engaged couples.

While the Seoul Metropolitan Government has previously focused on providing venues by opening up wedding halls and other spaces, this agreement is significant in that it also includes financial support for wedding expenses and service connections through a private company. Engaged couples can expect a range of benefits, including support for Sdeume expenses, venue styling, and guest favors.

3 Million Won for Sdeume Expenses... Even a Ramen Donation Program

Under this agreement, the Seoul Metropolitan Government and Nongshim plan to provide wedding package support to engaged couples selected through an open application process. Each couple will receive 3 million won for Sdeume expenses, as well as support for venue styling and guest favors according to their preferences for the ceremony and reception.

Additionally, a ramen donation program will be conducted to make weddings even more meaningful through sharing. On the wedding day, the number of congratulatory messages written by guests will determine the quantity of ramen donated in the names of the couple and Nongshim to "Seoul Maum Convenience Store". The Seoul Maum Convenience Store is a communication and counseling space, currently operating 19 locations, where any lonely Seoul resident can visit, talk, and receive information through self-assessment and counseling for loneliness.

The Seoul Metropolitan Government and Nongshim will also run the "More Beautiful Wedding × Nongshim Campaign" from July 6 to August 3, recruiting engaged couples who have reserved a More Beautiful Wedding through a love story contest. After a review process, approximately 13 couples will be selected, and the city will begin supporting their weddings in earnest starting from September.

Details on eligibility and application procedures for the love story contest will be available on the official More Beautiful Wedding website of the Seoul Metropolitan Government beginning July 6. Couples wishing to apply must agree to allow their portrait rights and wedding photos to be used in promotional materials for the More Beautiful Wedding project and Nongshim.

Director Ma stated, "We will continue to expand cooperation with various private companies to help overcome the low birth rate crisis and do our best to create a city culture that is friendly to childbirth and parenting."

This content was produced with the assistance of AI translation services.