Woori Financial Relocates Miso Finance Hub to Changsin-dong, Strengthening Support for Local Business Districts

Expansion of Regional Hubs in Jeonju, Cheongju, and More
Increasing Foundation Branches from 8 to 12
Support for 200 "Woori Sae Hope Stores"
Annual Miso Finance Supply to Reach 20 Billion Won by 2028

Woori Financial Group has relocated the Seoul branch of the Woori Miso Finance Foundation to Changsin-dong, Seoul, an area densely populated by small business owners, and will strengthen on-site, inclusive financial support focused on traditional markets and local business districts.

At the opening ceremony of the relocation of Woori Miso Financial Foundation Seoul Branch, Eun-Kyung Kim, President of the Korea Inclusive Finance Agency (fourth from right), Jongryong Lim, Chairman of Woori Financial Group (third from right), and Jinwan Jung, President of Woori Bank (third from left) are taking a commemorative photo after cutting the cake. Provided by Woori Financial Group.

Woori Financial Group announced on July 1 that it had moved the Woori Miso Finance Foundation Seoul branch from Euljiro to Changsin-dong and held a relocation ceremony. The event was attended by Eun Kyung Kim, President of the Korea Inclusive Finance Agency and Chairperson of the Credit Counseling & Recovery Service, Jongryong Lim, Chairman of Woori Financial Group, Jinwan Jung, President of Woori Bank, and Guiseong Chu, Chairman of the Seoul Merchants Association.

This relocation is the first implementation of the "Miso Finance Infrastructure Reinforcement Plan" announced by Woori Financial Group in March. By moving its base to Changsin-dong, which is known for its concentration of traditional markets and garment industry workers, the group aims to provide small business owners and low-income individuals with easier access to financial consultations and support.

The foundation also plans to operate on-site consultations, where staff will visit the business locations of small business owners who find it difficult to visit the branch due to work commitments. Regional hubs in cities such as Jeonju and Cheongju will be gradually established, increasing the number of Woori Miso Finance Foundation branches from the current eight to twelve.

The "Woori Sae Hope Store," a specialized social contribution program by Woori Financial Group supporting Miso Finance, was also unveiled for the first time on this day. The Woori Sae Hope Store is a self-support program that provides promotional opportunities, business supplies, and stabilization funds to young entrepreneurs and small business owners who have faithfully repaid their Miso Finance loans.

After presenting support packages to young entrepreneurs who have diligently repaid their Miso Finance loans, President Kim and Chairman Lim visited the first Woori Sae Hope Store, a fried chicken restaurant located in Changsin Alley Market, to observe its operations and listen to the challenges faced by small business owners.

Woori Financial Group plans to select and support a total of 200 Woori Sae Hope Stores in the future, providing continued support for the business growth of small business owners even after financial assistance has been provided.

The supply of Miso Finance is also being expanded. Woori Financial Group explained that, of this year's supply target of 1.2 billion won for Miso Finance, 640 million won had already been supplied by the end of June, exceeding last year's annual supply performance during the first half of the year.

Chairman Lim stated, "The relocation of the Woori Miso Finance Foundation Seoul branch marks a new beginning to be one step closer to small business owners and low-income individuals who need Miso Finance," adding, "We will further expand Miso Finance support, focusing on the field and local communities, and deliver the warmth of finance even more sincerely to where it is truly needed."

This content was produced with the assistance of AI translation services.