Chips&Media Signs APV IP License Agreement with US Big Tech Company
Chips&Media has signed a license agreement for its APV hardware IP, 'WAVE-P', with G, a global big tech (major information technology company) based in North America.
According to Chips&Media on July 2, through this agreement, 'WAVE-P' will be installed for the first time in the world on G's next-generation flagship device to be released in the future. Until now, Apple’s 'ProRes' format has dominated the professional video codec market. However, with this agreement, APV is expected to overcome the technological barriers of specific manufacturers and establish itself as a new global standard for high-quality video across all Android and edge devices.
Chips&Media’s 'WAVE-P' is hardware IP optimized for the next-generation professional video production environment. By applying a multi-core architecture that surpasses the limitations of the existing single-core technology (8K 30fps), it supports ultra-high-resolution video recording and editing of up to 8K 120fps even in mobile environments. This boasts video processing speeds more than four times faster than conventional technology. In addition, with 12-bit high-depth video processing, it perfectly realizes ultra-high image quality at the original level while maximizing data storage efficiency. As a result, it enables an effective response to the rapidly growing demand for high-quality video content production. This technology is expected to be implemented in customers' next-generation flagship products and officially launched in the market within the next two to three years.
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Sanghyun Kim, CEO of Chips&Media, said, "If Samsung Electronics and Qualcomm opened the first door to challenge Apple ProRes, this agreement marks a meaningful achievement as the 'second door' to fully expand the APV ecosystem together with our North American big tech partner. We are also engaged in in-depth discussions with major Japanese camera manufacturers about adopting our technology, and in the future, we aim to expand into the professional mirrorless camera market to help APV become the unrivaled new standard in the global video market."
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