[Today's New Items] Benson Launches New 'Lemon Tang' Flavor in Collaboration with Hearts2Hearts... Also Releases 3 Types of Merchandise

"Lemon Tang" Flavor Inspired by Album Concept Launches

Available at All Stores as a July-Only Limited Edition

Apgujeong Pop-Up and Exclusive Merchandise Offered

Special Signed CD Raffle for Merchandise Purchasers

Premium ice cream brand Benson is partnering with SM Entertainment's girl group Hearts to Hearts to launch a new flavor, "Lemon Tang," along with three limited-edition merchandise items.

The 'Benson Creamery Seoul' store located in Apgujeong, Gangnam-gu, Seoul, decorated with a lemon tang concept reflecting the Heart to Heart album visuals. The pop-up store operates until the 12th, and the limited menu is available until the 31st of this month. Provided by Hanwha Galleria.

Benson announced on July 2 that the new "Lemon Tang" flavor, created in collaboration with Hearts to Hearts' second mini album "Lemon Tang," will be available as a limited edition at all 18 stores nationwide from July 2 to July 31.

This product is characterized by capturing the refreshing concept of the Hearts to Hearts album in an ice cream. It features a cheesecake base, lemon cream syrup, cheesecake cubes, and lemon popping candy, creating a sweet yet invigorating flavor profile.

Limited-edition packaging commemorating the collaboration will also be released. Single cups and drink cup sleeves featuring images of Hearts to Hearts members have been designed, and all customers who purchase the Lemon Tang flavor will receive a sticker pack with handwritten messages from the members.

The "Benson Creamery Seoul" store in Apgujeong will operate a pop-up store reflecting the album’s concept from July 2 to July 12. The store is decorated with a lemon theme, and three types of exclusive collaboration merchandise—keyrings, tea coasters, and pin badges—will be available for purchase on-site. Customers who purchase merchandise will also have a chance to win a CD signed by all Hearts to Hearts members through a drawing.

A representative from Berascoop Creamery said, "This collaboration was planned to provide customers with a new brand experience by adding the bright and refreshing image of Hearts to Hearts to premium ice cream brand Benson," adding, "We will continue to offer differentiated content in the future." Benson has continued its collaborations with K-POP artists since last year, starting with NMIXX.

Currently, Benson operates a total of 18 stores, mainly in the Seoul metropolitan area, including newly opened locations in June at 63 Building, Banpo, and Misa, as well as Galleria Luxury Hall and Gangnam Station branches.

This content was produced with the assistance of AI translation services.