IPARK Hyundai Development Company to Supply 13,000 Units This Year... Innovating the Customer Experience

Comprehensive Brand Renewal for IPARK
Enhancing Resident Satisfaction

Customer Experience-Focused "IPARK Day"
Services Provided Across 14 Complexes

IPARK Hyundai Development Company recorded high subscription competition rates in the first half of this year, starting with a complete sell-out of "Anyang Station Central IPARK Sujain" in March, followed by Cheonan IPARK City Complexes 5 and 6, and Uijeongbu Station Central IPARK. The company plans to supply a total of approximately 13,000 IPARK units within this year, including Park Roche Seoul One, Gimhae Sinmun Central IPARK, Chuncheon Riverview IPARK, Gagyeong IPARK Complexes 6 and 7, and Gwangju Hakdong District 4.

To strengthen customer satisfaction, IPARK Hyundai Development Company is focusing on innovating the overall customer experience in residential living, including a complete brand renewal, resident experiential services, and an advanced service quality system. The company plans to deliver differentiated brand value that goes beyond simple residential supply by considering customers' lifestyles and daily experiences.

Children are participating with their parents in an immersive resident experience program, the 10-second Challenge event, at IPARK in Dangjin, Chungnam. IPARK Hyundai Development Company

Celebrating the 50th anniversary of HDC Group's founding, IPARK Hyundai Development Company has completely renewed its brand and expanded its scope from simple residential supply to a life platform brand. Focusing on "what value is provided," the company has established an integrated value system where space, services, and experiences are organically connected. The core is to offer a consistent brand experience that encompasses not only residential living but also retail, leisure, and cultural domains. The renewed brand philosophy also reflects the changing values and lifestyles of the era, aiming to encompass all aspects of customers' lives. By shifting the focus from "what is created" to "what value is provided," the company has redefined its brand framework to enhance customer satisfaction across various areas including residential, retail, leisure, culture, and sports.

The differentiated experiential program "IPARK Day," designed to enhance resident satisfaction, is being continuously expanded. The program offers lifestyle-oriented content such as gardening experiences and sterilization/disinfection of common areas. Additional hands-on services, including kitchen tool sharpening and disinfection of common areas, are also provided, offering residents a unique residential experience. Furthermore, the company has launched community engagement programs such as donation campaigns in partnership with Beautiful Store and rice-sharing initiatives for vulnerable groups.

This year, starting with Daejeon IPARK City in April, the company has strengthened its customer experience-focused services through programs conducted at 14 complexes, covering a total of 11,472 households—including Beomeo IPARK, Dangjin IPARK, Cheongju Gagyeong IPARK Complexes 3, 4, and 5, and Gunsan Lake Park IPARK.

An official from IPARK Hyundai Development Company stated, "IPARK Day is an experiential service program that residents can actively participate in and enjoy, with a focus on enhancing satisfaction in community living," adding, "We will continue to regularly monitor customer satisfaction and expand differentiated services so that residents can take pride in living at IPARK."

IPARK Hyundai Development Company is also striving for service innovation and the advancement of its quality management system to enhance customer satisfaction. In 2024, the company became the first construction firm to receive the Service Quality (SQ) certification from the Korea Service Promotion Association, demonstrating its competitiveness in customer service quality. This year, ahead of the follow-up evaluation for the certification, IPARK Hyundai Development Company is continuously checking and improving its customer-oriented service system and quality management to maintain its differentiated edge in customer service.

HDC Group affiliate IPARK Hyundai Development Company has expanded and revamped its resident experience service program, IPARK Day, this year. The program offered a variety of content that allowed residents to directly participate and communicate within the complex. The event featured activities such as clown performances and balloon art, which received positive responses from children and family residents. IPARK Hyundai Development Company

The Korea Service Quality Certification is awarded based on a comprehensive evaluation of customer-oriented service systems, quality management levels, and service innovation activities. IPARK Hyundai Development Company received high marks for operating a systematic customer management system from the initial move-in stage and for ongoing improvement activities aimed at boosting customer satisfaction. This year, the company aims to maintain its existing certification level through a follow-up audit, while continuously managing service quality at all customer touchpoints to further enhance resident satisfaction.

Additionally, the company is expanding consultation channels based on social networking services (SNS) such as KakaoTalk, systematizing the process from inquiry reception to result sharing, and establishing a rapid response system to enhance residential satisfaction throughout the entire process—from sales to after-service.

An official from IPARK Hyundai Development Company commented, "The goal of IPARK is to provide differentiated experiences and services that can enhance customers' daily lives and quality of life, going beyond a simple living space." The official added, "We will continue to expand the value that customers can experience across all aspects of brand, service, and quality, and further improve customer satisfaction."

This content was produced with the assistance of AI translation services.