Daum Portal Launches 'AI Summary' Beta for Search Results...Upstage AI Model Applied

AI Delivers Core Search Result Summaries with Real-Time Updates
Upstage's Sola Implemented as First AI Application Since Daum Acquisition
Conversational 'AI Mode' to Launch Later This Year

AXZ, the operator of the portal site Daum, announced on July 1 that it has launched the beta service of 'AI Summary,' which automatically summarizes search results based on Upstage's proprietary large language model (LLM) 'Sola.'

AI Summary is a feature where the LLM analyzes web documents and organizes answers to search queries. When a user enters a keyword into the Daum search bar, the service provides a core summary along with supporting evidence. If the content changes, the AI automatically updates the information so users can access the latest details. Depending on the nature of the search term, if procedures are important, the results are presented as step-by-step lists; if comparisons are needed, the results are displayed in tables to improve readability.

Portal site Daum announced on the 1st that it has launched the beta service of 'AI Summary,' which automatically summarizes search results based on Upstage's proprietary large language model (LLM) 'Sola.' AXZ

Daum's search will become more advanced through a hybrid model that combines traditional keyword searches with AI Summary. The AI Summary feature is being offered in beta across six areas closely related to everyday life: issues (real-time trends), finance, entertainment, health, dictionary, and daily life. The company plans to expand the feature to more areas and launch the official version within this year.

The AI Summary feature is powered by Upstage's Sola as the base model. This marks the first application of AI since Upstage acquired AXZ in May. As a result, Upstage’s Sola model will be integrated into Daum’s services, which are used by more than 10 million people each week.

Sola is a flagship AI model being developed by Upstage as part of the government's 'Independent AI Foundation Model' project. Upstage Company plans to expand the application of its proprietary AI model to more services, starting with the Daum AI Summary.

AXZ plans to fully replace Daum’s integrated search with a conversational AI-based ‘AI Mode’ within this year. This will go beyond simple summarization, enabling users to explore information through conversations with AI.

Previously, AXZ CEO Lee Geonsu unveiled the concept of 'Agent Daum,' which combines an AI agent with the Daum portal, at a press conference on June 16. At the time, Lee stated, "In the AI era, portals aim for hybrid search, where AI agents autonomously combine keywords and context to find answers."

Seonghoon Kim, CEO of Upstage, said, "Daum AI Summary is the starting point to show what changes an AI model can bring when it meets the daily lives of countless people," adding, "Going forward, by incorporating Upstage AI throughout Daum’s services, we will open an era of 'AI for everyone,' where anyone can naturally benefit from AI in their everyday life."

This content was produced with the assistance of AI translation services.