Lotte Wellfood Joins North America's Largest "Food Show" to Accelerate Distribution Network Expansion

Overseas Sales Surpassed KRW 1.2 Trillion Last Year
Overseas Subsidiary Revenue Reached KRW 270.5 Billion in Q1 This Year

Visitors are touring the Lotte Wellfood booth at the Fancy Food Show 2026 held in New York, USA. Provided by Lotte Wellfood.

Lotte Wellfood participated in North America's largest food expo held in New York, USA, as part of its efforts to expand its distribution network in the region.

Lotte Wellfood announced on July 1 that it took part in the "Fancy Food Show 2026," organized by the Specialty Food Association (SFA), from June 28 to 30 in the United States. The event attracted over 2,400 companies from 60 countries, and the number of visitors, including distribution and trade professionals, reportedly exceeded 30,000.

Among the Korean food companies at the event, Lotte Wellfood operated the largest exhibition space. The Lotte Wellfood booth was divided into five themed zones: Pepero, ZERO, K-SNACK, ICE, and FOOD. A total of 58 products were showcased to visitors from around the world.

The Pepero zone featured the global ambassador "Stray Kids" and introduced a variety of Pepero flavors. The sugar-free dessert ZERO zone presented products such as Zero Fruit Jelly, Chocolate Chip Cookies, and Milk Monaka Ice Cream, catering to wellness trends and local consumer needs, drawing the attention of buyers. In the ICE zone, the booth highlighted the exceptional taste unique to K-ice cream, focusing on products like "Chalokcorn" and "Sulleim."

In the K-SNACK zone, Lotte Wellfood showcased Korean traditional style through items like the "Pepero Landmark Edition" and "Crunky K Edition." Additionally, products that highlight Korean characteristics, such as "Myungga Chaltteok Pie," the rice snack series "Ssalrobyeol," and "Ssalrochip," were introduced. The FOOD zone featured a variety of items, including the "Chefood" triangle kimbap and frozen kimbap, which are receiving increasing attention locally. The booth also displayed processed milk products like the Pasteur children's Komirumi lineup and Ghana Chocolate Drink.

Lotte Wellfood is continuously working to enhance its global presence by participating in major international expos. In May, the company also attended Asia's largest food expo, "THAIFEX-Anuga Asia 2026." In 2024, it participated in expos held in the United States, Vietnam, and France, and last year, it promoted Lotte Wellfood products at expos in the United States, Germany, and other countries.

Lotte Wellfood's overseas sales continue to grow steadily. Last year, the combined overseas sales from foreign subsidiaries and total exports exceeded 1.2 trillion won. The strong performance of overseas operations also drove growth in the first quarter of this year. Overseas subsidiary sales in the first quarter reached 270.5 billion won, up 18% year-on-year, while export sales were 66 billion won, marking an 8% increase. The proportion of overseas sales, combining exports and overseas subsidiary sales, has grown to 32%.

This content was produced with the assistance of AI translation services.