"Robots in Everyday Life"... LG Innotek Hosts University Student Short-form Contest Awards Ceremony

Competition Focused on “Physical AI”

YouTube Advertising Contest for University Students

Six Winning Entries Selected to Be Released on YouTube

LG Innotek announced on July 1 that it held the awards ceremony for the “2026 University Student YouTube Short-form Advertising Competition” and selected the final winning entries.

Since 2021, LG Innotek has been hosting an annual advertising contest for university students to enhance brand awareness and strengthen communication with future talent.

This year’s competition focused on “Physical AI,” one of LG Innotek’s future growth business areas. Participants freely expressed their visions of the future, incorporating LG Innotek’s core technologies, through short-form videos.

A total of 43 entries were submitted to the competition, which began in April. The final six winning works were selected based on the results of an online vote by LG Innotek employees. In order of votes received, one team won the Grand Prize, one team received the Excellence Award, and four teams were given the Merit Award.

This year’s Grand Prize went to the “Cinemarco” team (led by Park Sunghyun) for their video titled “LG Innotek Physical AI Lab.” The entry stood out for depicting the process of a robot recognizing, making decisions, and moving autonomously within a “Physical AI Laboratory,” presented in the format of a brief experimental record.

Award winners participating in the award ceremony of the '2026 University Student YouTube Short-Form Advertising Contest' held at LG Innotec Magok Headquarters in Gangseo-gu, Seoul, are taking a commemorative photo. LG Innotec.

In particular, the work was highly praised for naturally connecting how Physical AI could operate in everyday life and humorously yet convincingly demonstrating how LG Innotek’s future technologies could transform our lives.

Park Sunghyun (Hankuk University of Foreign Studies), winner of the Grand Prize, said, “I focused on making the rather challenging concept of Physical AI easily understandable for everyone. Through this competition, I was able to experience translating future industries into content, which greatly helped with my career planning.”

The winning entries received high scores in various evaluation criteria, such as relevance to the theme, creative direction using generative AI, and appeal to Millennials & Gen Z. The judges praised the works for presenting future technologies in a way that was easy to understand and entertaining within a short video format.

LG Innotek plans to award prize money to the winning teams: 3 million won for the Grand Prize, 2 million won for the Excellence Award, and 1 million won for each Merit Award. In addition, the winning entries and participant interview videos will be released through LG Innotek’s official YouTube channel in the future.

This content was produced with the assistance of AI translation services.