98 "Tamna Jumppang" Good Price Shops Selected in Jeju, Expanding Total to 437

Incentives Including Reductions on Water Usage Fees

Designation Valid for Two Years Starting July 1

Stabilizing Personal Service Prices Amid High Inflation Expected

As of July 1, Jeju Special Self-Governing Province has designated a total of 98 personal service businesses that offer reasonable prices and excellent service amidst a period of high inflation as “Tamna Jumppang,” its official good price shops. With this final selection, the total number of affordable price shops in the province will expand to 437. The province will provide a variety of incentives to these establishments, such as reductions on water usage fees and subsidies for electricity and gas bills, in an effort to stabilize local prices.

A panoramic view of the welcome sculpture inside Jeju International Airport, greeting visitors as the summer vacation season kicks off in the second half of the year. Photo by Changwon Park.

This round of selection followed a public call for applications that ran from April 20 to May 8, resulting in 130 businesses applying. After a month-long comprehensive on-site evaluation in June—covering price, hygiene, and service—98 businesses were ultimately chosen.

Of the 48 businesses whose previous designation period had expired, 44 were re-selected, while 54 newcomers were chosen from 82 new applicants. As a result, the number of good price shops in Jeju has steadily increased every year, from 301 in 2023, to 342 in 2024, 400 in 2025, and now 437 in 2026.

The designated establishments will retain their status for two years, from July 1, 2026, to June 30, 2028. Even after designation, the province will continue to operate monitoring teams in each administrative district, conducting monthly on-site inspections and continuously monitoring price increases, hygiene conditions, and service quality.

Beginning in the second half of the year, the new incentive program will allow each business to receive a monthly reduction on water usage fees for up to 55 tons (worth 80,550 won), and subsidies of up to 500,000 won for both gas and electricity bills, provided twice annually.

Furthermore, to encourage outstanding businesses, Jeju Province will once again select those with excellent prices and hygiene standards as “Best Good Price Shops,” awarding them certificates and gifts. The province also plans to significantly strengthen official social media promotions—including short-form videos and card news—centered on the “Tamna Jumppang” sub-brand, aiming to boost usage rates among both residents and tourists.

This expansion and diversification of Jeju’s good price shops and incentives is seen as a proactive local government measure to alleviate the management burden on small business owners during a prolonged domestic downturn and period of high prices, while also stabilizing personal service fees—a key element of cost of living for ordinary citizens.

In particular, the direct support for fixed costs such as water, gas, and electricity fees is positively evaluated, as it channels available fiscal resources directly to the field. However, the effectiveness of this policy is expected to depend on thorough post-designation management, including a robust monthly monitoring system to maintain quality and trust in the designated shops, rather than simply disbursing limited subsidies.

Kang Aesook, Director General for Economic Vitality at Jeju Province, said, “I deeply appreciate the good price shops that have contributed to stabilizing prices in our community despite high inflation and energy costs. We will continue to enhance administrative support and public outreach to broaden usage and help stabilize personal service prices.”

This content was produced with the assistance of AI translation services.