DK Asia Tops Developer Brand Reputation in June... BS Industry and Shinyoung Follow

Analysis of 7.74 Million Pieces of Big Data on 17 Developer Brands by the Korea Corporate Reputation Research Institute

DK Asia ranked first in the domestic developer brand reputation rankings. DK Asia maintained its lead with a 28% increase in its brand reputation index compared to the previous month, while BS Industry also remained in second place with an increase of over 8%. In contrast, Shinyoung saw its brand reputation index decline by over 11%, but still held on to third place without a change in ranking.

According to the results of the June 2026 brand reputation big data analysis conducted by the Korea Reputation Research Institute on 17 developer brands, DK Asia maintained the top position with a brand reputation index of 1,398,539. BS Industry (901,272) and Shinyoung (676,911) ranked second and third, respectively.

The brand reputation index is a comprehensive indicator calculated by analyzing various data such as consumer participation, media exposure, online communication, community response, and social contribution activities. As it reflects not only simple awareness but also points of contact with consumers and the level of public interest in corporate activities, it is considered one of the key indicators for gauging a company's brand competitiveness.

This survey analyzed a total of 7,742,895 developer-related brand big data items collected from May 24 to June 24, 2026, representing a slight increase of 0.16% compared to the previous month (7,730,824 items).

DK Asia Maintains Top Spot With a 27.69% Surge ... No. 1 in Communication, Community, and Social Contribution Indices

Top-ranked DK Asia recorded a participation index of 155,418, media index of 1,500,580, communication index of 432,260, community index of 577,926, and social contribution index of 82,355—surging 27.69% compared to the previous month (1,095,272). DK Asia ranked first overall in the communication index (430,000), community index (570,000), and social contribution index (80,000), demonstrating overwhelming strength in consumer online engagement, diffusion, and social value creation. The gap with second-place BS Industry widened significantly to 497,267 points, up from 258,736 points the previous month, further consolidating DK Asia’s lead.

BS Industry, in second place, posted a participation index of 99,207, media index of 141,224, communication index of 246,666, community index of 398,639, and social contribution index of 15,535—an increase of 7.74% from the previous month (836,536). BS Industry ranked first overall in the media index (140,000), showing strength in media exposure. The gap with third-place Shinyoung was 224,361 points, allowing BS Industry to comfortably maintain its position.

Shinyoung, in third place, recorded a participation index of 162,540, media index of 125,452, communication index of 134,566, community index of 233,570, and social contribution index of 20,782—a decrease of 11.19% compared to the previous month (762,168). While Shinyoung led in the participation index (160,000), indicating strength in direct consumer engagement, a general decline across the other indices led to an overall drop in its total index score.

The full ranking of all 17 developer brands confirmed in this analysis is as follows: ▲DK Asia ▲BS Industry ▲Shinyoung ▲Gyeryong Construction ▲Daebang Construction ▲Hoban Construction ▲Woomee Construction ▲Bando Construction ▲Dongwon Construction Industry ▲Jungheung Construction ▲MDM ▲DS Networks ▲Geumgang Housing ▲Seohui Construction ▲Raon Construction ▲HMG Group ▲SK D&D.

Goo Changhwan, director of the Korea Reputation Research Institute, said, "While the volume of developer brand big data increased slightly by 0.16% compared to the previous month, brand consumption and brand issues each skyrocketed by 189.66% and 72.30%, respectively. In contrast, brand communication fell by 24.04%, brand diffusion by 7.31%, and brand contribution by 43.06%, showing a sharply divergent trend among the different indices. The nearly 190% surge in brand consumption is the most notable characteristic of this survey."

DK Asia (Chairman Kim Jungmo), ranked first, further strengthened its leading position with an increase of over 28%, driven by consistently high scores in the communication and community indices. As in the previous month, there was a sharp surge in brand consumption, which is analyzed as the result of this period coinciding with a concentrated phase of sales and contract activities.

Meanwhile, DK Asia’s Shingomdan Royal Park City II, the first apartment in Incheon to be sold after completion, plans to convert 383 of its 1,500 rental units held by the company into sales units, aligned with the government's housing supply expansion policy. This sale is notable for its post-completion sales method, allowing buyers to see the completed residential space, exceptional landscaping, world-class urban infrastructure, and six-star hotel and resort-level community facilities before applying.

DK Asia has already demonstrated sales performance in previous offerings. 'Geomam Station Royal Park City Limited 197,' supplied in March, was fully sold out with an average competition ratio of 8.54 to 1 and a peak ratio of 28.6 to 1.

This content was produced with the assistance of AI translation services.