Mona Yongpyong Converts Prestigious 'KLPGA Birch Hill CC' to Public Golf Course... Strengthening Competitiveness in Golf and Leisure

Mona Yongpyong is expanding customer engagement by converting Birch Hill Country Club (Birch Hill CC), a premium golf course with a history of hosting KLPGA tournaments, into a public golf course.

Mona Yongpyong, a four-season premium resort led by CEO Park Injun, announced on June 30 that Birch Hill CC is ending its previous membership-only operation and will now begin operating as a public golf course.

With this transition, Birch Hill CC will be reborn as an open golf course accessible to a wider variety of golfers. Mona Yongpyong plans to provide the accumulated course value and premium round experience of Birch Hill CC to more customers, while actively responding to the growing demand for stay-type tourism that combines golf and relaxation.

Birch Hill CC, the signature golf course of Mona Yongpyong, has established itself as a prestigious golf club based on its experience hosting KLPGA tournaments and its excellent course management capabilities. The strategic course design utilizing natural terrain, outstanding views, and pristine surrounding environment have made it a space that enhances golfers' focus and satisfaction.

In particular, Birch Hill CC is located in the highlands of Daegwallyeong, providing a relatively pleasant climate even in the summer. Pyeongchang’s cool weather and natural scenery offer a differentiated experience for customers seeking to avoid the heat and enjoy both golf and relaxation.

Mona Yongpyong currently operates a total golf infrastructure of 45 holes, including 18 holes at Birch Hill CC, 18 holes at Yongpyong CC, and 9 holes at Yongpyong9. With Birch Hill CC’s transition to a public course, the company aims to enhance user convenience and offer a variety of course experiences, further strengthening its competitiveness as a golf resort.

A company representative stated, "Birch Hill CC is Mona Yongpyong’s representative prestigious course with a record of hosting KLPGA tournaments," adding, "With this transition to a public course, more customers will be able to experience the premium rounds at Birch Hill CC."

The representative continued, "Based on our total golf infrastructure of 45 holes and the unique natural environment of Daegwallyeong, we will continuously enhance our competitiveness as a four-season stay-type resort that combines golf, leisure, and tourism."

Mona Yongpyong will use the transition of Birch Hill CC to a public course as an opportunity to popularize premium golf content and expand its resort business competitiveness to encompass year-round tourism demand.

This content was produced with the assistance of AI translation services.