[Today's New Product] "Targeting Home Drinkers"... Emart24's 'Pocha24' Frozen Snacks

Launch of Four New Snacks Including Chicken Neck-Based Dish

Emart24 is introducing a new range of frozen snacks under its own snack brand, 'Pocha24', expanding its lineup of snack products.

Emart24 announced on June 30 that it will launch four new frozen snack products under its in-house brand 'Pocha24', following the introduction of dried and refrigerated snack items after the brand’s launch in November last year.

'Pocha24' is a differentiated snack brand that combines the concept of offering a variety of popular snacks typically enjoyed at street food stalls at reasonable prices, with '24' symbolizing Emart24.

Four frozen products from Emart24's own snack brand 'Pocha24'. Emart24

The newly released products include: Sweet & Salty Grilled Chicken Neck, Charcoal-Grilled Green Onion Cartilage, Charcoal-Grilled Garlic Intestines, and Spicy Chicken Feet with Flat Glass Noodles in Broth, each priced at 8,900 won.

The Sweet & Salty Grilled Chicken Neck features 'chicken neck', a rare chicken part not easily found at convenience stores, combined with soft dried tofu for an extra moist flavor. The Charcoal-Grilled Green Onion Cartilage enhances the taste of grilled cartilage with the addition of large-cut green onions. The Charcoal-Grilled Garlic Intestines are served with whole garlic cloves for a rich, nutty flavor and satisfying texture. The Spicy Chicken Feet with Flat Glass Noodles in Broth are designed to be hearty, with flat glass noodles added to a spicy broth.

All Pocha24 snacks are portioned for one to two people and are developed to deliver the signature grilled flavor of specialty restaurants, making them ideal not only as bar snacks but also as convenient late-night meals. Dried snacks under Pocha24 are priced between 2,900 won and 6,900 won, refrigerated snacks range from 4,900 won to 7,900 won, and with the addition of these new frozen snacks, all products are offered at prices under 10,000 won.

Since its launch, Pocha24 has received a positive response from customers, driving growth in the snack category. In the past three months (March to May), sales of Pocha24 products increased by 20% compared to the previous three months (December 2025 to February 2026). Furthermore, overall snack sales from January to May this year rose by 19% year-on-year following the launch of Pocha24.

To celebrate the launch of the new products, Emart24 is running a promotion through the end of July, offering customers who purchase any of the four Pocha24 frozen snacks a free 210ml Coca-Cola or a 500ml Allday Water bottle.

Jisoo Kim, MD of the Fresh HMR Team at Emart24, said, "As the culture of drinking at home or alone becomes more commonplace, more customers are looking to enjoy restaurant-quality snacks conveniently at home. We plan to continue developing differentiated products through Pocha24, enabling customers to enjoy a wider variety of snacks at reasonable prices."

This content was produced with the assistance of AI translation services.