"435 Billion Won in Support for Franchise Owner Cooperation"... The Bon Korea Win-Win Committee Marks 1st Anniversary

Reduction of Delivery Sales and Annual Fixed Royalties

Plans to Add Brand Councils in the Future

Paek Jongmin: "We Will Develop Ways to Grow Together"

The Bon Korea announced on the 30th that it has improved its systems over the past year through discussions with franchise owners on its Win-Win Committee, including reducing the royalty, a type of fee generated from delivery sales, by 50%. The Bon Korea provided support worth 43.5 billion won for franchise owner cooperation through the Win-Win Committee.

The Bon Korea held a meeting on the 29th at The Bon Korea Annex Startup Explanation Hall conference room in Seocho-gu, Seoul, to commemorate the 1st anniversary of the launch of the Win-Win Committee. During the meeting, participants exchanged opinions on the significance of the committee’s operation over the past year, key achievements, and future improvement tasks.

The Bon Korea announced on the 30th that it held the 1st anniversary meeting of The Bon Korea Win-Win Committee at the startup briefing room of The Bon Korea annex in Seocho-gu, Seoul, on the 29th. Photo by The Bon Korea

The Win-Win Committee has completed 128 out of a total of 130 improvement tasks raised during the all-brand meetings held since last year, with only two tasks currently ongoing. The Bon Korea has implemented improvement tasks such as operational support, system enhancements, and brand activation to support franchise owners through the committee.

The Bon Korea stated that the scale of support for franchise owner cooperation promoted through the Win-Win Committee over the past year amounted to approximately 43.5 billion won. This includes 30 billion won in support funds, such as those provided during last year’s integrated discount events.

Beginning in August last year, The Bon Korea reduced the running royalty on delivery sales by 50%. This was an agenda item discussed at the first meeting of the Win-Win Committee on June 30, 2025. The company also changed the fixed royalty payment method for franchise owners from annual lump-sum payment to monthly installments, and reduced the annual fixed royalty starting in January this year.

Other initiatives included: ▲ introduction of an OMS card payment system for franchise owners’ orders ▲ discussions on improving B2B conditions with delivery platforms ▲ support for promotional materials related to livelihood recovery grants ▲ introduction of a monthly rent card payment system. Additionally, the company promoted integrated discount events for dining brands, brand-specific outdoor advertising, shop-in-shop brand development, and the resumption of YouTube marketing.

The meeting also discussed future tasks to be undertaken by the Win-Win Committee. The Bon Korea plans to expand its communication system by adding six new brand councils in addition to the existing twelve, and to strengthen the structure whereby the headquarters and franchise owners can make joint decisions in response to external issues.

Yoo Hyosang, head of the Unicorn Economy Research Institute and an external member in attendance, stated, "From now on, the Win-Win Committee of The Bon Korea must move beyond survival to focus on growth and development. Without a sense of crisis, there can be no growth, so it is necessary to diversify the structure so that the headquarters and franchise owners can have productive discussions for growth by joining forces."

Paek Jongmin, CEO of The Bon Korea, said, "The most significant aspect of operating the Win-Win Committee over the past year is that it has created a structure where the headquarters and franchise owners meet more frequently and share on-the-ground challenges more directly. Going forward, the company will continue to take a more proactive stance whenever franchise owners face difficulties and develop ways for the brand to grow together."

Previously, The Bon Korea's Win-Win Committee was officially launched on June 30, 2025, as a tripartite consultative body involving franchise owner representatives, company executives, and outside experts. External experts participating include Ahn Jingul, Director of the People’s Livelihood Economy Research Institute; Attorney Park Kyungjun; and Yoo Hyosang, Head of the Unicorn Economy Research Institute.

This content was produced with the assistance of AI translation services.