Krafton Establishes Gaming-Focused ESG Framework... Emphasizes Security and AI-Driven New Businesses

Krafton Unveils ESG Framework
"Strengthening Stakeholder Trust"

Krafton has established an Environmental, Social, and Governance (ESG) framework that reflects the unique characteristics of the gaming industry.

Provided by Krafton

In its '2025 Krafton ESG Report' published on June 29, Krafton announced that its ESG framework is structured around three key pillars: sustainable infrastructure, trustworthy publishing, and responsible artificial intelligence (AI).

Under the guiding principle of 'Embedding Responsibility in Every Experience,' the report presents Krafton's ESG perspective and management strategies for major issues. Krafton explained that the report was prepared in consideration of global sustainability disclosure standards and stakeholder viewpoints.

In the area of sustainable infrastructure, the report highlights the design of Krafton's eco-friendly Seongsu headquarters and the operation of around 9,000 virtual machines (VM) in a cloud-based environment, establishing both physical and digital foundations to support continuous gaming experiences.

The trustworthy publishing section specifies standards for responsible operations tailored to each market, based on services provided in 242 countries. It also details the advancement of PUBG’s proprietary anti-cheat system (KSS), through which approximately 7.95 million cheating accounts were penalized last year. Additionally, the section covers systems for trust and safety, including the protection of minors and content moderation.

For responsible AI, the report outlines principles for the ethical use of AI through governance systems that include international data protection standards such as ISO/IEC 27001 and 27701, as well as AI Safety Councils and ESG Committee oversight mechanisms.

Through a double materiality assessment, Krafton identified four major issues: data security and personal information protection, user protection and community safety, core talent and capabilities, and AI-driven game and new business innovation. The company then reviewed both environmental and social impacts, as well as financial impacts, to propose management strategies and response directions tailored to its business and operational context.

Looking ahead, Krafton plans to further enhance its management system for key ESG issues based on this framework. A Krafton representative stated, "This report systematically outlines how Krafton views and manages ESG based on the fundamentals of the gaming industry and our global service operations experience," adding, "We will continue to strengthen stakeholder trust by establishing standards of responsibility for every user experience, centered on sustainable infrastructure, trustworthy publishing, and responsible AI utilization."

This content was produced with the assistance of AI translation services.