Adsland Sponsors the 20th "TASTE ISSUE" Graduation Exhibition of Inha University Department of Design Convergence

Expanding the Future of the Printing Industry
with a Digital Platform Integrating IT and Manufacturing

Print platform company Adsland Co., Ltd. announced that it sponsored the 20th Graduation Exhibition of the Department of Design Convergence at Inha University, titled "TASTE ISSUE," held at "Insa1010" in Insa-dong, Jongno-gu, Seoul from June 3 to June 8.

This sponsorship was arranged to support the creative activities of aspiring designers and to directly connect their potential with the broader society and industry. Adsland provided comprehensive support for the production of printed materials and goods related to the exhibition. A total of 45 prospective designers participated in the exhibition, showcasing works across a variety of design fields including graphics, branding, character design, illustration, product design, UI/UX, and video.

The exhibition title "TASTE ISSUE" means "revealed taste." In an era where taste is both personal identity and competitive edge, the exhibition provided a platform for each designer to express their unique sensibility, cultivated and chosen by themselves, through their work.

South Korea is a nation with great pride in its printing culture, having left behind the world’s oldest metal type-printed book. The spirit of printing—leaving records, transmitting knowledge, and connecting creativity with the world—continues regardless of the era. Adsland is expanding this deep-rooted history of printing through digital platforms and customized automation technology, demonstrating that Korea's printing industry can develop into a more robust and future-oriented creative infrastructure.

The growth trajectory of Adsland is closely aligned with these changes in the printing industry. The late founder and CEO, Choi Hyunsoo, extended the "value of recording, creating, and delivering" inherent in printing through modern production systems and digital platforms. Since its establishment in 1998, Adsland has evolved from a traditional print manufacturing company into a print and goods platform company, building an integrated hybrid workflow that combines automated production systems, web-to-print, print-on-demand (POD), and goods production infrastructure.

Currently, Adsland is preparing for a new leap forward, leveraging its sophisticated, custom production capabilities and hybrid automated production systems, technical expertise accrued over nearly 30 years, and a stable operational infrastructure. Its membership base of approximately 600,000 customers, B2B client network, process standardization, consistent quality, and on-time delivery capability are all considered core operational assets that Adsland has accumulated.

On this foundation, CEO Choi Haeun is expanding Adsland's platform role, focusing on university sponsorship activities, collaboration with arts and design education institutions, creative talent discovery, and global expansion potential. This marks Adsland’s transition from a simple print production company to a creative infrastructure enterprise where creators' ideas and the needs of the industry converge.

The younger generation of digital talents lead the way in market trends, customer experience, and AI utilization, broadening the platform's growth potential. Meanwhile, highly skilled and dedicated senior production staff ensure process stability and quality reliability at the production site. By combining the roles and strengths of different generations, Adsland is evolving into a sustainable creative infrastructure platform, merging the advantages of traditional manufacturing with connectivity in AI, data, and content.

Especially, the "News" page on the Adsland website is evolving beyond a simple channel for company news into a creative discovery channel where emerging creators meet industry demand. By featuring the graduation exhibition of Inha University's Department of Design Convergence, Adsland has provided an opportunity to naturally expose the works and potential of aspiring designers to its member customer base, while expanding contact points with various industry professionals, including large enterprise staff, brand owners, planners, marketers, recruiters, and headhunters.

This sponsorship goes beyond simply supporting the production of printed materials. Adsland not only assists with exhibition-related prints and goods but also helps ensure that students’ graduation exhibitions become launching points connecting their work to society and the industry, rather than remaining just the final product of their university life. For students, this offers an opportunity to promote their work to a broader market, and for corporate clients, it establishes a creative community-based touchpoint for discovering new designers with fresh perspectives and creativity.

Whereas the traditional printing industry was centered on volume manufacturing, the printing industry after digital transformation is being restructured around data, automation, personalization, and brand experience. Adsland is redefining printed products not merely as output but as physical interfaces linking brands and consumers, creators and the market.

The print industry, which once focused solely on manufacturing, is now concentrating on "platformization" by combining design assets and production infrastructure with IT technology. In particular, services that rapidly commercialize designers’ creative ideas and leverage AI and data to match optimal production processes are gaining attention as key competitive advantages for the sustainable growth of the printing and creative industries.

In the long term, Adsland plans to advance its AI-based recommendation and matching infrastructure, connecting creators and corporate clients based on accumulated production cases, exhibition content, portfolios, and production demand trends by industry on its website. When corporate clients consider brand campaigns, packaging, goods, or exhibition production, the platform can develop into a creative operating system that not only proposes production specifications but also offers design references, suitable post-processing methods, projected costs, and delivery timelines.

Furthermore, Adsland's university sponsorship activities go beyond simple social contribution, serving as part of building a creative ecosystem that strengthens the discovery of creative talent, dissemination of design knowledge, and the link between education and industry. This demonstrates how the production infrastructure held by a print manufacturing company can expand into new knowledge capital and cultural productivity when connected to education, arts, and the brand industry.

In the digital environment, the limitations of physical borders are lessened. Adsland is securing scalability that allows it to connect not only domestic creators and brands but also global clients, based on the print production capabilities and platform operational know-how it has accumulated in Korea. This shows that Adsland can grow beyond a simple domestic print production company into a global creative commerce infrastructure that introduces Korean creative talent and brand content to the world market.

An Adsland representative stated, "If the late CEO Choi Hyunsoo expanded the historicity and value of Korean printing into a digital print and goods platform, the current Adsland is evolving into a platform that connects creators, industry, and even the global market on that foundation."

The representative continued, "A graduation exhibition is an important stage where aspiring designers present their sensibilities and potential to society for the first time. We hope that Adsland's production infrastructure and B2B client network will provide students with a meaningful opportunity to announce a new beginning."

The representative added, "Adsland is growing beyond a simple print production company into an AI-powered creative infrastructure platform where creators' ideas are connected to the market. We will continue to expand collaboration with universities, culture, arts, and the brand industry to create a sustainable platform ecosystem where Korean creative talent can meet broader markets."

This content was produced with the assistance of AI translation services.