From Gukbap to K-pop to Zoning Out... 10,000 Korean Attractions Chosen by the Public

Culture Ministry and Korea Tourism Organization Launch "100X100 Project" Public Vote
100 Travel Themes in 8 Categories Including Gastronomy, Nature, Lifestyle, and K-Content

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced that from June 29 to July 10, they will hold a public vote as part of the "Discovering Korea's Attractions 100X100 Project," an initiative to uncover regional tourist attractions.

Promotional poster for the "100X100 Project to Discover Famous Places in Korea" public vote, conducted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization. Through the public vote, 100 famous places will be selected, with 100 sites for each travel theme, totaling 10,000 locations. Ministry of Culture, Sports and Tourism

The "100X100 Project" aims to select 100 attractions in each of 100 travel themes, discovering a total of 10,000 tourism destinations across Korea. In November last year, the ministry set the project's direction through an internal idea contest, followed by a discussion involving all employees in January of this year. In March, recommendations from 100 travel journalists, writers, regional tourism experts, and inbound tourism specialists were gathered to finalize travel themes and candidate attractions.

This vote will unveil 100 travel themes under eight major categories: experience-based content, gastronomy, nature and ecology, lifestyle, K-content, culture, arts and tradition, architecture, and travel preferences. The themes include "100 Gukbap & Hangover Soup Spots," "100 Barefoot Walking Trails," "100 Best Fishing Spots," "100 Pet-Friendly Destinations," "100 K-Dessert Tours for Halmaenials," and "100 Best Places to Zone Out."

Some themes also target inbound tourism demand, with candidates like "100 K-pop Pilgrimage Sites," "100 K-Scene Spots from the Screen," and "100 Vintage Havens," blending K-content with themed travel preferences.

Voting is available on the "Korea Travel Guide" website and the "Travel Month" website. Participants can choose their preferred theme and vote for candidate attractions within each theme. There is no limit to the number of votes, and individuals are free to participate across multiple themes and attractions.

Participants in the vote will be entered into a draw to win prizes such as portable televisions, dining vouchers worth 300,000 won, and online Onnuri gift certificates. The more votes cast, the higher the chance of winning a prize.

For certain themes, the public can directly recommend attractions. By submitting a recommended location and the reason for the recommendation, participants can receive a prize if their suggestion is selected as a final attraction. To encourage voting, the Ministry is also running the "Travel Month Summer Mini Campaign." Those who certify their participation on social media after voting will be entered into a draw for convenience store mobile gift certificates.

After the voting ends, the 10,000 selected attractions will be released through the "Korea Travel Guide" website. The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization plan to encourage visits to the chosen sites by hosting theme-based stamp collection events, offering collectible souvenirs, and conducting promotional campaigns in collaboration with influencers for each theme.

Kang Jeongwon, policy chief at the Ministry of Culture, Sports and Tourism, stated, "The '100X100 Project' will serve as a significant milestone to make travel easier and more enjoyable for travelers. For foreign visitors to Korea, it will introduce a wide variety of destinations beyond Seoul and the metropolitan area and will serve as a valuable compass for exploring new regions."

This content was produced with the assistance of AI translation services.