NC AI, Upstage, KT, and SK Telecom Expand Use of AI in Content Production, Public Administration, and AI Semiconductors

Demonstrations of Domestic AI Models Continue... Accelerating the Development of a Sovereign AI Ecosystem

AI now handles broadcast editing and subtitle production, while public officials are drafting administrative documents using AI, and large-scale AI models are running on domestically produced semiconductors.


Korean artificial intelligence (AI) models are rapidly spreading across a variety of industries, including broadcast content production, public administration, and AI semiconductors. As more examples emerge of generative AI being applied to practical work, the competitiveness of the domestic AI ecosystem is also being further strengthened.

NC AI is revolutionizing the broadcast content production process in collaboration with MBC. Provided by the Ministry of Science and ICT

NC AI is revolutionizing the broadcast content production process in collaboration with MBC. Provided by the Ministry of Science and ICT

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On June 29, the Ministry of Science and ICT released the eighth installment in its series, "Our K-AI Models Are Landing on the Field," highlighting cases of domestic AI companies applying their technology in industrial settings.


This time, NC AI, Upstage, KT, and SK Telecom were introduced as representative cases of Korean AI models being used in broadcasting, public administration, and AI infrastructure.


Expanding AI Utilization from Broadcast Production to Public Administration


NC AI is partnering with MBC to introduce multimodal AI into the post-production process for broadcast content. By leveraging a vision-language model (VLM) capable of understanding both video and language, the company aims to automate repetitive tasks such as editing and subtitle creation, thereby shortening production timelines. Production teams are expected to focus more on creative work such as planning and directing, rather than on simple, repetitive processes.


Upstage has been selected as a supplier of generative AI work support services for the Public Procurement Service. The company is offering the "Public AI Workspace," which combines its proprietary AI model "Solar" with optical character recognition (OCR) technology, through the Digital Service Mall. This enables public institutions to safely process a variety of documents, including HWP, Word, and PDF files, using AI.


KT is working with Gyeonggi Province to build the "Gyeonggi Generative AI Platform." Based on the company's own generative AI model, "Mideum 2.0," KT is constructing a public AI platform that supports administrative document drafting, information retrieval, and data analysis. Gyeonggi Province has also obtained certification from the Telecommunications Technology Association (TTA) for both the generative AI platform and AI governance, ensuring reliability and safety.

SK Telecom and Rebellion are promoting the 'Independent AI Foundation Model' project. Provided by the Ministry of Science and ICT

SK Telecom and Rebellion are promoting the 'Independent AI Foundation Model' project. Provided by the Ministry of Science and ICT

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Combining Domestic AI Models and Semiconductors... Building a Sovereign AI Ecosystem


SK Telecom and AI semiconductor company Rebelion have successfully run their proprietary AI model "A.X K1" on Rebelion's AI server and the domestically produced neural processing unit (NPU) "Rebel100." This demonstrates that even large-scale AI models with more than 500 billion parameters can operate stably on Korean AI semiconductors.


Since last year, the two companies have been operating services such as "A.," a call recording summarization tool, and "X Caliber," an AI-based veterinary imaging diagnostic service, using Rebelion's NPU. They are also collaborating with global semiconductor firm Arm to jointly develop AI servers.



The Ministry of Science and ICT expects that, as the use of domestic AI models and semiconductors in actual service environments increases, the creation of a sovereign AI ecosystem will accelerate.


This content was produced with the assistance of AI translation services.

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