[Today’s New Product] "Freshwater Eel Grilled with an Air Fryer"... Sunsubon Launches "Bon Seasoned Eel"

Available at Up to 43% Off Until July 5

Sunsubon announced on the 29th that it will launch a summer health-boosting home meal replacement (HMR), "Bon Seasoned Eel."

According to Sunsubon, "Bon Seasoned Eel" uses freshwater eel quickly grilled over a high-temperature open flame, resulting in a crispy exterior and moist interior that maximizes its savory flavor. The product preserves the soft and chewy texture characteristic of grilled freshwater eel. The included special sauce features natural sweetness from apple concentrate and an umami-rich profile created with katsuobushi and kelp. Garlic and ginger are added to neutralize the distinctive greasiness of eel and create a clean aftertaste.

Sunsubon announced on the 29th that it will launch the summer health home meal replacement (HMR) 'Bon Yangnyeom Jangeo'. Photo by Sunsubon

This new product can be prepared easily without the need to cook in front of a hot stove during the summer. Simply place the frozen eel in a dedicated container and microwave for 1 minute and 30 seconds (based on 700W), or heat the frozen eel in a preheated air fryer at 170 degrees Celsius for 6 to 7 minutes. If you prefer a flame-grilled flavor, thaw the eel in the refrigerator and grill it slowly in a pan over low heat, flipping occasionally.

The product is designed for convenient single servings, with each pack containing one serving of grilled eel (four individually wrapped portions) and four packets of special sauce. All bones have been removed. The price is 22,900 won.

To celebrate the launch, Sunsubon is holding an exclusive pre-launch promotion at its official Naver brand store until July 5. During the event, Bon Seasoned Eel will be available at a special price with discounts of up to 43%.

From July 8 to 15, a "Lowest Price Promotion for Chobok" will also take place through the "Shopping Lounge" online shopping service on KT Membership. During this promotion, customers can purchase Bon Seasoned Eel as well as Sunsubon's signature premium health meal, "Bonjuk Whole Chicken Leg Baeksuk Porridge," at discounted prices.

Jina Kim, Head of Food Division at Sunsubon, said, "Bon Seasoned Eel was developed so that families can easily and deliciously enjoy premium grilled eel, comparable to specialty restaurants, at home during the hot summer months when energy levels tend to drop. We have enhanced the flavor and convenience, making it suitable for the whole family and versatile enough to be used in various recipes with the special sauce. We hope it will provide a hearty and nourishing meal this summer."

This content was produced with the assistance of AI translation services.