[Today's New Product] "Subtle Fruity Flavor"... Woongjin Foods Launches 'Eonthefit Zero Eco'
Product Designed for Enhanced Recycling Convenience
New 340mL Option Added for Improved Portability
Woongjin Foods is introducing a new label-free product under its ion drink brand, "Eonthefit," called "Eonthefit Zero Eco."
On June 29, Woongjin Foods announced the launch of Eonthefit Zero Eco, an eco-friendly product concept designed to enhance recycling convenience. In addition to the existing 500mL size, a new 340mL option has been added to improve portability and broaden consumer choice.
Eonthefit Zero is a zero-calorie, zero-sugar ion beverage characterized by its clean and refreshing taste. With a subtle fruity flavor and a crisp mouthfeel, it can be enjoyed like water not only before and after exercise but also in daily life without any burden. Recently, it has received positive feedback from runners, having participated as the official beverage at various running events and supporting participants' hydration.
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To celebrate the launch of the new product, Woongjin Foods is holding a promotion titled "Summer Running with Eonthefit: The Decision to Start." From today until July 19, Eonthefit Zero 500mL and Eonthefit Zero 340mL will be available at up to 15% off the regular price.
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