Shin Sangjin Embarks on a "Livelihood-Focused Journey" Breaking Formality
A 30-Minute Inauguration in the City Hall Lobby
Three Days Devoted to Redevelopment, Youth, and Disability Support Sites

With the launch of the 9th popularly elected administration, Seongnam City in Gyeonggi Province has declared a break from the outdated tradition of lavish "emperor-style inauguration ceremonies." Instead of ornate lighting, crowds of distinguished guests, and strict protocol, Mayor Shin Sangjin of Seongnam has chosen to focus on the "real-life sites" where citizens are struggling with their daily lives.

Seongnam Mayor Shin Sangjin is delivering a greeting at the launch ceremony of the “Hope Seongnam Innovation Committee” held on the first floor lobby of the city hall on the 12th. Provided by Seongnam City

Seongnam Mayor Shin Sangjin is delivering a greeting at the launch ceremony of the “Hope Seongnam Innovation Committee” held on the first floor lobby of the city hall on the 12th. Provided by Seongnam City

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According to Seongnam City on June 29, the 9th administration, which will be inaugurated on July 1, has set "breaking formality" and "on-site engagement" as its core keywords. On the day of his inauguration, Mayor Shin will forgo renting a large gymnasium or auditorium and instead begin his official duties by taking a simple oath of office alongside about 20 citizen representatives from diverse backgrounds at the Nuri Hall on the first floor of city hall. The ceremony will last just 30 minutes, with no congratulatory banquets or "showcase" receptions included in the program.


Mayor Shin's attention is directed beyond the inauguration venue. Immediately after taking office, he has designated the first three days as "field days for inspecting citizens' livelihoods." During this time, he plans to check the progress of his key pledges and listen directly to citizens' voices.


On the first day, July 1, he will go straight to the redevelopment and reconstruction sites, which are Seongnam City's most pressing issues. By visiting the Taepyeong 2 and 4 districts and the demonstration complex, he intends to hear residents’ longstanding concerns firsthand and secure the momentum needed to advance his core pledge of residential redevelopment projects on-site.


On July 2, the second day, he will visit Dodam-gil in Seongnam-dong to meet with young entrepreneurs. The goal is to find practical support measures for young people facing difficulties in employment and the high barriers to starting a business by gathering answers directly at the site.


On the final day, July 3, he will visit a sheltered workshop for people with disabilities to examine welfare blind spots and listen to the difficulties experienced by workers, thus concluding the three-day "on-site journey."



A Seongnam City official stated, "Starting the first day of the 9th administration not in a grand venue, but at the heart of citizens' daily lives, demonstrates the mayor's strong commitment to prioritizing citizens' well-being. By reducing standardized ceremonies and protocols, we will save on the budget and focus on meaningful engagement with citizens and real-life issues, making this a substantive and practical beginning."


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