[New Products Today] Cost-Effective Wine for Around 10,000 Won... CU Launches 'Eum (mmm!) Baebichi Sauvignon Blanc'

Collaboration with Renowned New Zealand Winery "Baebichi"
Launches on July 1 with Promotional Discounts Throughout the Month

BGF Retail announced on June 28 that CU, the convenience store chain it operates, will launch a new product under its cost-effective wine brand 'Eum (mmm!)'—the "Eum (mmm!) Baebichi Sauvignon Blanc"—on July 1.

New product from CU's cost-effective wine brand 'mmm!': 'mmm! Baebichi Sauvignon Blanc'. Provided by BGF Retail

Since 2021, CU has sold wines from renowned regions around the world, including the United States, Italy, and Spain, through the Eum (mmm!) series at a price point of around 10,000 won, surpassing a cumulative sales volume of 5 million bottles.

The new product is the 18th wine in the Eum (mmm!) series and was developed as a Sauvignon Blanc, a leading variety of white wine that has seen steadily increasing demand in the wine market. According to the company, the wine features prominent fresh fruit flavors such as lemon, grapefruit, and green apple, making it an excellent pairing with seafood dishes, salads, and pasta. It can also be enjoyed on its own during the summer for a light and refreshing experience. The price is set at 15,900 won.

To celebrate the launch, the wine will be offered at a discounted price of 12,900 won throughout July. Additionally, customers who pay with Naver Pay points or money can receive an extra 20% discount, bringing the price down to approximately 10,000 won.

CU will also introduce another highly cost-effective white wine, "Mistral Bay" (9,900 won), priced under 10,000 won. Made from New Zealand Sauvignon Blanc grapes, this wine is fermented and aged in stainless steel tanks at low temperatures, resulting in a fresh flavor, high acidity, and a long finish. To mark the launch, customers who purchase six or more bottles can buy them for 8,900 won per bottle.

Inhye Jang, Merchandise Director of the Alcoholic Beverages Team at BGF Retail, stated, "We will continue to expand our differentiated wine selection so that consumers can enjoy a broad range of high-quality wines even at convenience stores."

This content was produced with the assistance of AI translation services.