From Shopping Information to Purchases... Experiencing the Evolved Actionable Assistant Naver "AI Tab"

Real Estate and Health Agents to Be Added in the Second Half of the Year

"Should I buy a fan or a circulator?"

With the arrival of the sweltering summer, I tried using Naver's generative artificial intelligence (AI)-powered conversational search service, "AI Tab," to purchase a cooling product. Clicking the AI icon on the right side of Naver's search bar connected me to the AI Tab, and after a few seconds, I received a response.

The AI advised that if you want to feel cool air directly, a fan would be appropriate, whereas if your goal is to circulate air conditioning, ventilate, or equalize the overall temperature of a space, a circulator would be more suitable. It also introduced recommended products for specific situations, such as quiet home use, baby rooms, or for sleep, and as a supplement to living room air conditioning. While it was convenient to be able to go from searching for information to making a purchase in a one-stop process, the time it took to receive an answer was longer than with ChatGPT or Gemini. Since the recommended products were from the same brand, I felt the need to do additional research to verify the reliability of the product recommendations.

This time, I also asked AI Tab to recommend a venue for a weekend gathering. When I entered, "Please find a popular brunch restaurant near Euljiro Entrance that can accommodate a reservation for 3 people at 11 a.m. on Saturday," AI Tab provided a detailed list of popular restaurants near Euljiro and information about reservation availability. At the bottom, information on restaurants that could be booked directly through Naver reservation was displayed in a row, allowing me to conveniently make a reservation without additional searching.

With the official launch of AI Tab on the 26th, Naver is accelerating its experiment to evolve into an "actionable AI agent" that connects users from information search to real-world actions. AI Tab is an agentic search service that understands the user's search intent and context to provide answers and connects users to actions such as shopping, place exploration, and making reservations. Users can now easily access the service via the AI Tab button in the search bar on both mobile and PC.

The screen where AI Tab responded to the user's request, "Please recommend a wine bar on Seosunragil that can accommodate 3 people tomorrow at 8 PM."

The official version of AI Tab also includes a feature that intuitively displays Naver Maps and real-time reservation slots directly in the response. Users can not only check information related to restaurants, cafes, or specific places during their search, but also seamlessly take necessary actions from checking maps to making reservations and visiting the venue.

Naver plans to continue strengthening AI Tab's agent capabilities. In the second half of the year, it will introduce a feature that recommends customized real estate listings by reflecting users' budgets and preferred locations. In addition, it plans to launch a health agent feature that suggests personalized lifestyle habits and health management methods when users upload their health checkup results. By the end of the year, AI Tab will also be integrated into the Whale browser, expanding user touchpoints throughout the web environment.

Kwanghyun Kim, Naver's Chief Data and Content Officer (CDO), said, "Now that users can access AI Tab directly from the search bar, we will continue to expand the differentiated agent experience that connects exploration to action."

This content was produced with the assistance of AI translation services.