[2026 Busan Motor Show] Kia Presents Vision with New PV5 Lineup

Three New PV5 Models Unveiled for Diverse On-Site Needs
Full EV Lineup and Vision Metaturismo on Display

Kia is presenting its new PV5 lineup and industry-specific collaborative models at the 2026 Busan Mobility Show, outlining its vision to expand electrified mobility through PBVs (Purpose Built Vehicles).

At this year's Mobility Show, held at BEXCO in Busan from June 26 to July 5, Kia is exhibiting its full EV lineup, the Vision Metaturismo, and unveiling three new PV5 models. The company is also introducing collaborative models linked to external ecosystems, further demonstrating the expansion potential of its PBV business.

During the press day event, Kia President Song Ho-sung stated, "Since launching the EV6 in 2021, Kia has led the popularization of EVs by offering customers new choices with a total of six EV models, including the EV2 released earlier this year. We are proactively responding to changes in the future mobility industry, which is being reshaped around autonomous driving, SDVs (Software Defined Vehicles), and robotics."

He added, "Kia plans to expand its electric vehicle lineup to 14 models by 2030, including three PBVs. We aim to become an 'EV Tier 1' brand that transforms the paradigm of mobility by fulfilling the needs of each and every customer through mobility."

The PV5 Prime, PV5 Cargo Highroof, and PV5 Passenger 7-Seater (2-2-3) displayed at the Kia Pavilion at the '2026 Busan Mobility Show'. Kia

Three New PV5 Models Unveiled: Expanding Lineup Tailored to Customers and Business Sites

At the Busan Mobility Show, Kia is unveiling three new PV5-based models: the Passenger 7-Seater (2-2-3), Prime, and Cargo High Roof.

The PV5 Passenger 7-Seater features a 2-2-3 seat configuration with the second row positioned to one side, enhancing third-row access and meeting diverse mobility service needs such as family cars, rental vehicles, and shuttle buses. Additional convenience features include a rear air conditioning system, heated rear seats, and USB Type-C charging ports.

The PV5 Prime is a conversion model based on the PV5 Passenger, providing a premium travel experience through features like independent rear seats, seat rails, and ventilated seats. The exterior includes exclusive colors such as Moonscape Matte Gray and Snow White Pearl, complemented by black skid plates, alloy wheels, and a unique emblem to boost its value.

The PV5 Cargo High Roof, developed in response to increasing demand for van-type electric cargo vehicles and changing work styles, offers an interior height 295 mm taller than the existing PV5 Cargo Long. It also provides an optional walk-through function that allows free movement between the driver's seat and the cargo area. It is expected to be highly useful for courier services and for transporting large or bulky items.

Kia plans to further expand the PV5 lineup with additional models, such as a 5-seater Passenger (1-2-2) for taxis and demand-responsive mobility, a box truck for small business owners, and outdoor and leisure-focused variants.

'2026 Busan Mobility Show' Kia Pavilion 'EV Gallery' Overview. Kia

Industry-Specific Collaborative Models Leveraging PV5 Platform Flexibility

In addition to the three new PV5 models, Kia is unveiling collaborative models developed with key clients and PBV conversion partners, building on the flexibility of the PV5 platform.

The 'AI Patrol Car', developed in collaboration with the Korean National Police Agency, is based on the PV5 Passenger 5-Seater and is designed to detect hazards early and support patrols both on the ground and in the air. It features three 4K AI cameras and a drone station on the roof, as well as monitors inside and at the rear of the vehicle.

The 'Mobile Pet Pop-up Store', created in partnership with pet product platform Fitpet and based on the PV5 Cargo, features an open-sided design that allows various products to be displayed at a glance. Technology from partner company K-Van, such as shelves and storage modules, makes it easy for visitors to compare and experience a variety of products.

The 'Mobile Bank', jointly developed with partner KC Motors, is a special-purpose vehicle based on the PV5 Cargo High Roof, designed as a mobile office where users can stand upright inside. It is equipped with a rotating desk and an additional battery for business use, targeting mobile business needs for financial and public institutions.

The 'Bike Transport Vehicle', a model under development by partner Boga, is being exhibited in collaboration with motorcycle brand Ducati Korea. It is designed for racing users, leisure riders, and motorcycle logistics needs, featuring various rails and racks inside the PV5 Cargo-based model to securely load and transport bikes.

Additionally, Kia is collaborating with preschool shuttle bus specialist Ibus to develop a 'Children's School Vehicle' tailored for young children's transportation needs, and with partner Primo for a PV5 Chassis Cab-based 'Ice Cream Truck' designed for mobile sales and on-site promotions. Both models are being showcased at this year's Mobility Show.

These collaborative models, developed with various partners, are scheduled to be released sequentially under each partner's brand after the second half of this year.

Vision Metaturismo displayed at the Kia Pavilion 'EV Gallery' at the 2026 Busan Mobility Show. Kia

Expanding Customer Engagement and Sharing Vision with EV and PBV Exhibits and Hands-On Experiences

At the Busan Mobility Show, Kia has set up three exhibition zones: 'EV Gallery', 'PBV Village', and 'PV5 Partners Zone', where visitors can experience the full EV lineup and a variety of PV5-based models.

The 'EV Gallery' features the EV3, EV4 GT, EV5, EV6 GT, EV9, and Vision Metaturismo. The 'PV5 Partners Zone' highlights real-world industry applications and business models under development through collaborations with major clients and partners.

In the 'PBV Village', Kia is exhibiting three new PBV models, as well as the Ice Cream Truck and Children's School Vehicle, while also introducing marketing initiatives to engage with kids and family customers.

Kia is making the utility of the Children's School Vehicle and PV5 Passenger 7-Seater more relatable by offering photo zones, performances, branded goods, and content themed around The Pinkfong Company's global IP 'Bebefinn'. Collaboration with Ben & Jerry's on the Ice Cream Truck also helps connect with family customers with young children.

This content was produced with the assistance of AI translation services.