Czech "King's Beer" Budvar... Tastings and Promotions at Major Supermarkets Through June 28
Pure Water from 300 Meters Underground, Brewed at a State-Owned Brewery
Authentic Czech Lager with Exclusive Glass Promotion
With the arrival of summer, the peak season for beer, Budvar, a leading Czech beer brand, is launching large-scale in-store tasting events and promotions at major supermarkets.
MSBeverage, the official importer of Budvar in Korea, announced on June 26 that it will hold tasting events at Lotte Mart and E-Mart stores through June 28, allowing customers to experience the unique flavors of Budvar. The events will be held at a total of 55 locations, including 17 Lotte Mart stores and 38 E-Mart stores.
According to the company, some stores—including E-Mart Wolgye, which hosted special tasting events earlier—saw prepared stocks sell out quickly, with approximately 15,000 people participating in the tastings.
A special promotion is also underway where customers who purchase Budvar receive a branded glass. The design of this exclusive glass is inspired by the experience of enjoying Budvar in a Czech pub. Alongside the tasting events, Budvar is running a discount promotion through July 1, offering consumers a chance to enjoy authentic Czech lager at an affordable price.
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Budvar is an authentic Czech lager brewed exclusively at the country’s only state-owned brewery. Drawing inspiration from brewing traditions dating back to the Bohemian royal dynasty of the 13th century, Budvar is known locally as the “King’s Beer.” It is characterized by its deep, rich flavor, achieved by using pure water from a 300-meter-deep Ice Age aquifer, premium Saaz hops, Moravian malt, and a cold maturation process lasting up to 90 days.
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