[2026 Busan Motor Show] Genesis Unveils Magma GT Concept and GMR-001 Hypercar

'Magma GT Concept' Embodies the Vision of Luxury and High Performance
Full-Scale 'GMR-001' Based on WEC Entry Vehicle
Booth Offers an Immersive Motorsport Experience

The Genesis brand (hereafter referred to as Genesis) is marking the beginning of a new decade, defined by "luxury and high performance," in Busan.

On June 26, at the press conference of the "2026 Busan Mobility Show" held at BEXCO in Busan, Genesis unveiled the "Magma GT Concept" and the "GMR-001 Hypercar design model" for the first time in Asia.

The press conference featured presentations by Luc Donckerwolke, President and Chief Creative Officer (CCO) and Chief Design Officer (CDO) of Hyundai Motor Group; Lee Sihyuk, Executive Vice President, Head of Genesis Business Division; and André Lotterer, Genesis Magma Racing driver.

President Luc Donckerwolke stated, "Genesis has not rested on the laurels of its achievements over the past decade, but has instead taken on the challenge of endurance racing, a new territory. Going forward, Genesis’s future will move toward achieving the perfect balance between luxury and high performance."

Magma GT Concept exhibited at the Genesis booth at the Busan Mobility Show. Hyundai Motor Company

The Pinnacle of Luxury and High Performance: 'Magma GT Concept'

Genesis is presenting the "Magma GT Concept," which represents the pinnacle of its core value of "luxury and high performance" and is being unveiled for the first time in Asia.

The Magma GT Concept, which was first revealed in November last year at Circuit Paul Ricard in Le Castellet, France, embodies Genesis’s design philosophy of "Athletic Elegance," realizing both performance and emotional value in a single model.

First, the low front end, wide fenders, and dynamic mid-ship proportions—sophisticated reinterpretations of grand tourer (GT) race car elements—combine in perfect harmony.

Additionally, the boat-tail form that narrows toward the rear and the low, wide body proportions visually express the vehicle’s overwhelming performance through its silhouette.

The interior design of the Magma GT Concept features an independent structure for the driver’s and passenger’s seats and a driver-focused layout, seamlessly integrating both analog and digital information.

The analog instrument cluster is inspired by the precision mechanical watches used in motorsports. Precisely crafted physical controls further maximize the immersive feel of operation.

Digital information is integrated in a restrained manner, delivering intuitive information without distracting the driver’s focus.

Genesis booth at the Busan Mobility Show featuring the GMR-001 hypercar design model. Hyundai Motor Company

The Full-Scale Design Model of 'GMR-001 Hypercar', Driven at the 24 Hours of Le Mans

Genesis is showcasing in Asia for the first time the full-scale design model that served as the foundation for the historic "GMR-001 Hypercar," which is leading its debut season in the FIA (Fédération Internationale de l'Automobile) World Endurance Championship (WEC).

Based on the model first unveiled in April 2025 at the "Genesis House New York" brand cultural complex in Manhattan, New York, the car’s exclusive Le Mans 24 Hours livery design (including paintwork, sponsor logos, and graphic patterns unique to race cars) was created for the event held from June 13 to 14 (local time).

Genesis infused this model with both Korean sentiment and unique identity. The front of the vehicle features the Taegeukgi (Korean national flag), and the word "Magma" is inscribed in Hangul in various places, expressing a brand identity rooted in Korean sentiment.

The gradient color scheme, which transitions from bright orange at the front to deep red toward the rear, visually conveys explosive energy and a sense of accelerating speed.

Furthermore, Genesis’s signature dual-line design, extending from the front to the sides, completes an aerodynamic structure and sculpted volume, making the brand’s unique identity recognizable from every angle.

At this year’s Busan Mobility Show, Genesis is exhibiting a total of six vehicles: the Magma GT Concept, the GMR-001 Hypercar design model, the GV60 Magma, the Electrified GV70, the Electrified G80, and the GV80 Black Coupe.

The booth is comprised of the Genesis Magma Racing Zone, the Magma Zone, and the Genesis Collection Shop, where visitors can purchase various Genesis-branded merchandise.

Lee Sihyuk, Executive Vice President and Head of the Genesis Business Division, stated, "Korea is the root of Genesis and the most important foundation that has preserved the brand’s essence and identity. We will provide differentiated experiences to domestic customers and enhance brand value through our challenge in endurance racing."

This content was produced with the assistance of AI translation services.