National Heritage Promotion Service and National Museum Cultural Foundation Join Hands to Expand K-Goods

Expansion of Distribution Channels for Cultural Products
and Full-Scale Marketing Collaboration

The National Heritage Promotion Service announced on June 26 that it had signed a business agreement with the National Museum Cultural Foundation at Korea House on June 25 to promote the domestic and international dissemination of traditional cultural products and to enhance the value of cultural heritage.

Jongseok Jung, President of the National Museum Culture Foundation (left), and Guiyoung Lee, Director of the National Heritage Promotion Institute.

The two organizations plan to widely introduce K-goods, which reinterpret Korean traditional aesthetics in a modern way based on artifacts held by the National Heritage Promotion Service and museums, to both domestic and international consumers.

Since 2023, the two organizations have shared sales channels. The National Museum Cultural Foundation's "MU:DS" products are available at the Korean Traditional Culture Center in Terminal 1 of Incheon International Airport, while the National Heritage Promotion Service's "K-Heritage" products are offered at the National Museum of Korea's gift shop.

With this agreement, offline channels will be further expanded, and promotional and marketing collaborations will be fully launched.

This content was produced with the assistance of AI translation services.