Naver App and Map Featured in New Grandeur and Avante ... Naver and Hyundai Motor Group Join Forces
Naver App Now Available on Hyundai's "Pleioth Connect"
NAVER announced on the 26th that it will begin a full-scale partnership in the mobility sector by providing key services such as the Naver App and Naver Map to Hyundai Motor Group's next-generation infotainment system, "Pleioth Connect."
At the "2026 Busan Mobility Show" held on the same day, Hyundai Motor Group unveiled its new models, "The New Grandeur" and "The All-New Avante," both equipped with Pleioth Connect. Starting with The New Grandeur, Naver and Hyundai Motor Group plan to expand their collaboration across Hyundai Motor Group's software-defined vehicles (SDVs) equipped with Pleioth Connect, including The All-New Avante scheduled for release later this year.
With Pleioth Connect, users can access the Naver App (Naver Auto App), Naver Map, and Whale Browser, all optimized for the mobility environment. This allows for a seamless transition of information search, content consumption, place recommendations, and navigation experiences from mobile devices to inside the vehicle.
The Naver Auto App delivers personalized information and content tailored to the driver's schedule, interests, and current location. Its "Today Briefing" feature summarizes essential information such as today's weather, top news, and upcoming appointments at a glance, enabling drivers to quickly check what they need before driving. As a reserved appointment time approaches, the app naturally connects to Naver Map navigation, allowing drivers to find the best routes as well as explore nearby attractions and restaurants.
Naver Map further enhances convenience by allowing drivers to quickly access essential driving information without the need for separate operations such as connecting to CarPlay. From the main screen, drivers can view their estimated destination, nearby gas stations, and driving scores at a glance, as well as check information about notable restaurants and available coupons in the area.
The estimated destination is recommended by comprehensively analyzing the driver's travel context and vehicle status. If fuel or battery levels are low, the app suggests nearby gas stations or EV charging stations. During typical commuting hours, it enables quick route checks to home or the office.
In addition, through the Whale Browser, drivers can access a variety of web-based services and content optimized for the in-car environment. The browser supports both light and dark modes, with the screen adapting to ambient brightness, providing a browsing experience suited to different driving and riding conditions.
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Choi Sooyon, CEO of NAVER, stated, "Just as NAVER has transformed everyday experiences on PC and mobile—across search, local, shopping, and content—we aim to deliver new experiences within the mobility ecosystem through our partnership with Hyundai Motor Group. As vehicles evolve beyond simple means of transportation to become platforms that seamlessly connect users' daily lives and digital experiences, we plan to expand our partnership with Hyundai Motor Group, leveraging NAVER's diverse service expertise and technological capabilities to create new value."
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