Kleannara Popomong Launches 'Healthy Paw' Pet Food, Targets Pet Health Care Market
Launch of "Popomong Balance Stick"
Supports Digestive, Immune, and Skin Health
Kleannara announced on June 26 that its pet-specialized brand Popomong has launched a new pet food lineup called "Healthy Paw" and is entering the pet health care market.
Product image of Popomong's new pet food line "Healthyfor," a healthy snack exclusively for dogs called "Popomong Balance Stick." Clean Country
View original imageThe first product, "Popomong Balance Stick," is a functional snack designed to support digestive, immune, and skin health for dogs. It contains double prebiotics and resistant maltodextrin for digestive health; vitamin E, omega-3, and beta-glucan for immune support; and quercetin, coenzyme Q10, and green-lipped mussel powder for skin and coat health. The product uses human-grade ingredients, making it a daily health care snack that dogs can safely consume every day.
Recently, as the "pet humanization" trend spreads, with pets increasingly regarded as family members, demand for health-focused and preventive pet food is on the rise. According to market research firm Euromonitor, pet food accounts for 63.5% of the domestic pet care market, and the market size is projected to reach approximately 1.6 trillion won this year.
A Popomong representative stated, "As the culture of treating pets like family spreads, interest is growing in pet life care, which goes beyond hygiene management to encompass the overall health and well-being of pets. Starting with the Balance Stick, we aim to grow into a total pet life care brand that accompanies pets throughout their entire life cycle."
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Since its launch in 2023, Popomong has expanded its product lineup around the hygiene care line "Care4" and the hypoallergenic premium skin care line "Loving4." Last year, the brand recorded a 256% increase in sales compared to the previous year. With the launch of the new "Healthy Paw" line, Popomong plans to broaden its business scope from hygiene management to health care.
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