Medytox Launches TV Commercial for Body Fat-Reducing Probiotic 'LactiPLAN'
"Expanding Consumer Touchpoints"
On June 26, Medytox announced that it will launch a new TV commercial for its body fat-reducing probiotic, 'LactiPLAN,' under the slogan "A New Plan for Dieting, LactiPLAN."
Medytox plans to air this TV commercial on social networking services (SNS) such as YouTube, Instagram, and Facebook as well. The company aims to expand brand awareness while also strengthening connections with pharmacy distribution channels to increase consumer touchpoints.
This advertisement, featuring actress Lee Minjung as the official ambassador for LactiPLAN, highlights the product’s key functional ingredient, ‘Lactiplantibacillus plantarum LMT1-48,’ and emphasizes the fact that consumers can easily find the product at pharmacies nationwide.
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A Medytox representative stated, "We will continue to conduct marketing campaigns that foreground our proprietary strains developed by Medytox, in order to further solidify brand trust."
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