Naver: "Membership Users to Receive Additional 1,500 Won Discount on Netflix Upgrades Next Month"

"NaNet" Marketing Proves Successful,
Driving Ecosystem Expansion

Starting next month, users accessing Netflix through Naver Plus Membership will receive a benefit of a 1,500 won reduction in their monthly subscription fee when they upgrade.

According to Naver as of June 25, the upgraded Netflix monthly subscription fees will be reduced beginning July 1. As a result, the monthly price for Netflix Premium will drop from 11,500 won to 10,000 won, and the Standard plan will decrease from 8,000 won to 6,500 won.

Current customers who are already using an upgraded Netflix plan will automatically receive the reduced pricing without any separate application. For example, if a user is subscribed to Netflix Premium at 11,500 won per month during the period from June 10 to July 9, the fee will be automatically adjusted to 10,000 won per month for the next billing cycle starting on the 10th of the following month, with no additional action required.

Since November 2024, Naver and Netflix have introduced a package allowing Naver Plus Membership members to use the 'Netflix Standard with Ads' plan for a monthly subscription fee of 4,900 won. The number of users has quickly increased thanks to the appeal of watching Netflix for free by joining Naver Plus Membership.

Industry observers evaluate that the Netflix partnership has played a significant role in expanding the user base of Naver Plus Membership. A Naver representative stated, "'NaNet' marketing, which symbolically represents the collaboration between Naver and Netflix, has led to the successful expansion of both companies' ecosystems," adding, "This collaboration is a rare form of partnership even globally, and both sides plan to continue working together in the future."

This content was produced with the assistance of AI translation services.