FSN Chairman Kim Jeongryul of Saican Holdings Purchases Additional Shares, Expanding Friendly Stake

Kim Jeongryul, Chairman of Saican Holdings and a key friendly investor in FSN, a KOSDAQ-listed company, has once again demonstrated his trust in FSN by purchasing additional shares in the company.

On June 25, FSN announced that Chairman Kim Jeongryul had recently acquired additional shares in the company through on-market purchases. According to the company, this purchase was made as a simple investment based on the view that FSN's current share price is undervalued compared to its intrinsic value and future growth potential.

According to the disclosure, Chairman Kim Jeongryul’s personal stake increased to 5.59% (2,531,453 shares) following this on-market purchase. Combined with the 6.35% (2,875,087 shares) already held by Saican Holdings, the total FSN stake held by the Saican Holdings side amounts to 11.95% (5,406,540 shares).

FSN explained that, despite recent improvements in growth and profitability through increases in the value of its core subsidiaries and restructuring of its business model, the current market capitalization remains undervalued relative to the company’s intrinsic value.

The company is shifting its business structure away from its traditional focus on advertising agency work, transitioning toward a business model centered on brand, platform, and AI content. FSN is also expanding its business portfolio by launching a new beauty brand “Gipeun” and collaborating with the undercare brand “Lulupitch.”

Saican Holdings is a company with approximately 3 trillion won in asset value and has maintained a long-standing friendly relationship with FSN. Saican Holdings has continued to invest in FSN, highly valuing its growth potential, and has delegated the voting rights of its shares to J2B, FSN’s largest shareholder and executive consortium.

Chairman Kim Jeongryul has shown continuous interest not only as a financial investor but also in the business growth of FSN and its key subsidiaries. In particular, he has reportedly supported employee convenience during both the operation and sale of the Saican Holdings Tower, which previously served as FSN’s headquarters.

With this increase in friendly stake, FSN is expected to gain greater momentum in pursuing its medium- to long-term growth strategies. The company plans to accelerate the execution of major projects, including global market expansion and new business development, based on the firm support of Saican Holdings.

Additionally, the on-market purchase by a key friendly shareholder is expected to serve as a signal of confidence in FSN’s corporate value, positively influencing investor sentiment and enhancing shareholder value.

An FSN representative stated, “Chairman Kim Jeongryul's on-market purchase demonstrates his trust in our undervalued corporate value and future growth potential. Leveraging the long-standing cooperative relationship, we will accelerate new business and global expansion efforts to ensure FSN’s value is properly recognized in the capital markets.”

FSN plans to drive a corporate value re-evaluation by strengthening its cooperative foundation with friendly shareholders while advancing its transition to a business structure centered on brand, platform, and AI content.

This content was produced with the assistance of AI translation services.