Naver Webtoon 'Maru is a Puppy' Popup Store to Open in July

'Maru is a Puppy' popup 'Maru's Yum Yum Happy Vacation!'. Provided by Naver Webtoon

BeMyFriends announced on June 25 that it will open a popup store for the Naver Webtoon intellectual property (IP) 'Maru is a Puppy,' titled 'Maru's Yummy Happy Vacation!,' at Iconic Square in The Hyundai Seoul, Yeouido, Seoul, from July 2 to 15. The advance reservation page was opened at 11 a.m. on the same day.

This popup event was jointly planned by Naver Webtoon and BeMyFriends, a fandom business company. Naver Webtoon will exclusively offer 38 new merchandise (MD) items on-site with a summer vacation theme. Including 53 existing items, a total of approximately 90 products will be showcased.

BeMyFriends will operate an on-site experience zone. Visitors can enjoy participatory programs such as a 'vacation look dress code,' the 'nose walking challenge' to find hidden snacks, and 'bingsu making' activities.

Ha Sejeong, CBO of BeMyFriends, said, "We focused on creating a space where fans can go beyond simply purchasing products and actively participate and have fun," adding, "We will present an experiential popup with new merchandise and on-site content."

This content was produced with the assistance of AI translation services.