Geumseong Bed's 'Slept' Opens Popup at Lotte Department Store Bucheon Jungdong Branch... Accelerating Distribution Expansion

Slept, the premium brand of Geumseong Bed, a company specializing in beds, is accelerating the opening of new stores to expand its presence in the premium bed market and broaden its department store distribution network. Slept announced that it will open a new popup store at Lotte Department Store Bucheon Jungdong Branch from June 26 to July 30, showcasing a lineup of customizable mattresses and frames that embody 50 years of manufacturing expertise, along with a wide range of grand opening promotions.

The popup store will operate on the 10th floor event hall from June 26 to July 5, and then move to the 9th floor event hall from July 6 to July 30.

A variety of customer-focused promotions are prepared for this popup store. During the event, shoppers can receive up to 20% off, and customers who receive a consultation will be given a complimentary mug. Additional gifts based on purchase amount will further enhance the value for buyers. Furthermore, from July 3 to July 30, those who purchase Samsung Electronics products will receive an additional 3% discount on all items, and LK product buyers will be given a cooling pad valued at approximately 150,000 won.

Slept is a premium brand presented by Geumseong Bed, built on more than 50 years of accumulated manufacturing technology, and is based on the concept of 'premium blending' tailored to customer lifestyles. Both mattresses and frames are produced domestically in Korea, and the customizable system allows consumers to select fabrics, frames, and materials to suit their individual preferences. As a result, the brand offers products optimized for various sleep environments, from single-person households to newly married couples and families.

Diversified product lineups have been established accordingly. For frames, options include 'Lune,' which combines the strengths of fabric and wood, and 'Nove,' which features a minimal design for improved space utilization, catering to different interior tastes.

The mattress lineup includes 'Dual Balance,' offering balanced support, as well as Slept's flagship product, 'Triple Project.' Notably, Triple Project focuses on delivering a comfortable sleep environment by employing three types of spring structures for precise support.

The manufacturing process, rigorously managed in Korea from raw material selection to finished product, is expected to earn the trust of discerning domestic consumers who prioritize safety and quality.

The popup store currently operating at Lotte Department Store Suwon Branch has been running on the basement first floor since April 24 and will continue until July 31, drawing positive responses from numerous visitors. Many customers continue to visit to experience the competitiveness of Slept as a premium bed brand firsthand, and there is a steady increase in customers who seek consultations after trying the products, which is seen as having a positive effect on expanding brand recognition.

A Geumseong Bed representative stated, "The popup store at Lotte Department Store Suwon Branch is operating stably amid strong customer interest," and added, "We hope that even more customers will be able to directly experience Slept's premium sleep environment through this Bucheon Jungdong popup."

The representative further commented, "Going forward, we plan to expand customer touchpoints centered around department stores and continuously strengthen our brand competitiveness."

This content was produced with the assistance of AI translation services.